Phia was founded by Sophia Kianni, Phoebe Gates.

Who are Phia's investors?

Phia's investors include Cold Start Ventures, Duke Capital Partners, Notable Capital, Scribble Ventures, Khosla Ventures, Kleiner Perkins.

Phia

70 employees · 6 known investors

phia.co ↗

Phia is an AI shopping assistant that compares prices across the web and secondhand marketplaces so shoppers can build their closet at the best price.

Founders & leadership

Sophia KianniinCo-founder

Phoebe GatesinCo-founder

Investors · 6

Cold Start VenturesNew York

Duke Capital PartnersDurham

Notable CapitalSilicon Valley · $5M – $50M

Scribble VenturesPortola Valley · $750K – $1.5M

Khosla VenturesreportedMenlo Park · $5K – $50M

Kleiner PerkinsreportedMenlo Park · $500K – $15M

In the news

'I have a chip on my shoulder.' Phoebe Gates wants her $185 million AI startup Phia to succeed with 'no ties to my privilege or my last name' | Fortunefortune.com · Aug 2026

Phoebe Gates’ Shopping App Said It Learned of the Problem in 24 Hours. Slack Says Seven Months.centraljersey.com · Aug 2026

Phoebe Gates’ Phia Says It Will Reverse Transactions After Report Challenges Its ‘24 Hours’ Explanation - AOLaol.com · Aug 2026

Phoebe Gates knew Phia shopping app took credit for sales it didn’t drive | Fortunefortune.com · Aug 2026

Phoebe Gates’ Shopping App Phia Responds to Accusations It Knowingly and Inaccurately Claimed Salespeople.com · Aug 2026

Phia Touted 11-Fold Revenue Growth. Now Reports Say Its Founders Knew It Was Claiming Sales It Didn't Driveinc.com · Aug 2026

Frequently asked questions

What does Phia do?: Phia is an AI shopping assistant that compares prices across the web and secondhand marketplaces so shoppers can build their closet at the best price.
Who founded Phia?: Phia was founded by Sophia Kianni, Phoebe Gates.
Who are Phia's investors?: Phia's investors include Cold Start Ventures, Duke Capital Partners, Notable Capital, Scribble Ventures, Khosla Ventures, Kleiner Perkins.