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Petabolix
Techstars '20O'Fallon, US · 2 employees on LinkedIn · 1 known investors
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Petabolix provides customized nutrition recommendations for pets by analyzing factors like breed, age, sex, body condition, region, and activity level against a database of thousands of diets. The platform delivers personalized diet suggestions online in under a minute, powered by veterinary nutritionists and industry experts.
Also known as Petabolix™
Founders & leadership
Board
Investors · 1
How we know: the Techstars portfolio · open dataset · Top 3000 Accelerator Startups (no YC) 2026-08 · Not right? Tell us
Company profile
researched Sep 2026Petabolix operates an online pet nutrition platform that generates individualized diet recommendations for dogs. Users complete a nutritional assessment covering six principal inputs — breed, age, sex, body condition, region and activity level — and the platform maps the resulting profile against more than 50 nutritional factors and a database of nearly 10,000 available diets, returning scored results typically in under a minute. Alongside diet matching, the product calculates personalized feeding guidelines derived from a dog's Resting Energy Rate (RER) and Maintenance/Daily Energy Rate (MER/DER), and offers tools to compare dog foods on nutritional value, ingredients and cost.
The company maintains a pet food product database compiled in real time from manufacturers, retailers and pet parents, covering ingredients, guaranteed analysis, calories and kcals per cup, retail store locations and digital outlets, online pricing, customer ratings and reviews, manufacturer details, veterinary leadership, social responsibility and recalls. Editorial content produced with its veterinary and nutrition team covers topics such as canine urinary and kidney health, stress and anxiety, immune function and heart health. The company states that over 50% of dogs are obese and that obesity can shorten a pet's life by up to 2.5 years, framing weight management as a central use case for its recommendations.
Business model
Petabolix offers free consumer-facing assessment and feeding-guide tools plus paid nutritionist consultations, provides its assessment and diet-recommendation tools to veterinarians and clinics for use with their clients, and licenses its pet food market data to marketers in the pet food space.
The website offers free tools alongside bookable consultations with a nutritionist, and the company describes data-driven marketing partnerships in which its retailer, pricing, review, manufacturer, recall and ingredient data informs partners' marketing strategies.
Traction
The platform's database covers nearly 10,000 pet food products, and the company reports company size of 1-10 employees at pre-seed stage.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
An early-stage, pre-seed company of 1-10 employees operating in pet nutrition, animal feed, health care and data integration, and affiliated with Techstars.
The company positions its pet food product database as comprehensive and continuously updated, with a data model designed around pets' nutritional needs first and then mapped to market products, and states that its assessments draw on animal health research from universities, veterinarians, nutritionists and manufacturers.
Technology
An online assessment engine that evaluates a pet's breed, life stage, sex and spay/neuter status, body condition, region and activity level against more than 50 nutritional factors, computes Resting Energy Rate and Daily/Maintenance Energy Rate for feeding guidelines, and scores matches against a real-time product database of nearly 10,000 diets built from manufacturer, retailer and pet-parent data.
Go-to-market
Direct-to-consumer free web tools with an option to book a nutritionist consultation, supported by veterinary-reviewed educational content; a separate channel offers tools to veterinary clinics that can extend access to their clients; and a data partnership offering for pet food marketers.
Pet parents, primarily dog owners, as well as veterinarians and veterinary clinics seeking tools to answer client nutrition questions, and pet food marketers who use the company's product and retail data.
Geography
Locations listed as St Charles, Missouri and O'Fallon, Missouri in the United States.
History
The company was founded in 2017 and is a Techstars company.
Compiled by commissioned research from 7 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Related companies · 5
Companies working in the same space as Petabolix.
Timeline · 1
launches, deals, and filingsPetabolix is identified as a Techstars company and is listed on the Techstars job board with a pre-seed stage designation.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 7
primary sources listed
- Petabolixpetabolix.com · web
7 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Petabolix do?
- Petabolix is a pet nutrition platform that matches dogs to diets from a database of nearly 10,000 pet food products.
- Who founded Petabolix?
- Petabolix was founded by Joe Wayman, Blake Wayman.
- Who are Petabolix's investors?
- Petabolix's investors include Techstars.
- Where is Petabolix headquartered?
- Petabolix is headquartered in O'Fallon, US.