Perch
Boston, US · Founded 2020 · 64 employees on LinkedIn · 2 known investors
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Perch develops and sells consumer products for the home, spanning baby products, home goods, and other everyday household items. It manages manufacturing and worldwide shipment of its products, using customer feedback to define and refine its offerings.
Also known as PerchHQ
Founders & leadership
Perch was founded in 2020 by Chris Bell.
Board
Investors · 2
Reported raises · per SEC filings
Form D private placements$275M disclosed across 1 round · 2021
▶$275MraisedMay 2021 · 5 investors · OtherRule 506(b)
- Christopher BellExecutive Officer, Director
- Alex FinkelsteinDirector
- Offering amount
- $275M
- Amount sold
- $275M
- First sale
- May 2021
- Incorporated
- Limited Liability Company, Delaware, 2020
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Company profile
researched Aug 2026Perch is a consumer commerce company that builds and operates a portfolio of brands selling everyday products for the home, including baby products and home goods. It positions its products as spanning multiple rooms of the house and multiple members of a household, with assortments defined by size, material and style preferences expressed by customers.
The company describes an internal technology platform as central to its operations. That platform is used to identify which products customers want and to manage manufacturing and shipment, handling hundreds of thousands of products worldwide each day. Product development is presented as an iterative cycle in which items are launched and then revised using direct customer feedback.
Business model
Perch develops, manufactures and distributes consumer products sold under brands it both owns and acquires, using a central technology platform to manage manufacturing and global shipment.
▸Full profile — market position, technology, go-to-market, geography
Market position
Perch describes itself as a customer-centric commerce company accelerating owned and acquired brands globally.
Technology
Perch operates an internal platform used to determine product demand and to manage the manufacturing and shipment of hundreds of thousands of products around the world each day.
Go-to-market
Perch grows through a combination of launching its own products and acquiring existing brands, scaling them internationally.
Household consumers buying everyday products for the home, including parents and families purchasing baby products and home goods.
Geography
Products are manufactured and shipped globally, with brands operated on an international basis.
Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.
Founder mafia
2 people who came through Perch went on to found or lead other companies.
Competitors · 1
by search overlapCompanies competing with Perch for the same Google search keywords, organic and paid, via search-intersection analysis.
▸Research sources · 1
primary sources listed
- Perchperchhq.com · web
1 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Perch do?
- Perch is a consumer commerce company that develops, manufactures and ships home and baby products under owned and acquired brands.
- Who founded Perch?
- Perch was founded by Chris Bell in 2020.
- Who are Perch's investors?
- Perch's investors include SoftBank Vision Fund, Tectonic Ventures.
- How much funding has Perch raised?
- Perch has disclosed $275M raised across 1 round.
- Where is Perch headquartered?
- Perch is headquartered in Boston, US.