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Pentane

1 known investors

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Pentane is a financial operating system for eCommerce brands that connects store, advertising, and accounting data into a live P&L to show real margin by product, channel, and day. It provides breakeven ROAS and CPA targets and profit-based channel grading, with a paired product (Plenum) that reallocates ad spend across channels like CTV, video, native, audio, DOOH, and the open web.

AdTechE-commerceFintech

Founders & leadership

ACAdam Callinan
Adam CallinanFounder/CEOAdam Callinan co-founded BottleKeeper, a consumer brand that reached $60 million in sales before a private equity exit, and now leads Pentane, a financial operating system for eCommerce brands that integrates business data to surface real margin and profitability metrics.

Investors · 1

Funding

SEC filings, press & company announcements

Source: company announcements and press reports — follow each round's link for the claim.

Frequently asked questions

What does Pentane do?
Pentane is a financial operating system for eCommerce brands that connects store, advertising, and accounting data into a live P&L to show real margin by product, channel, and day. It provides breakeven ROAS and CPA targets and profit-based channel grading, with a paired product (Plenum) that reallocates ad spend across channels like CTV, video, native, audio, DOOH, and the open web.
Who founded Pentane?
Pentane was founded by Adam Callinan.
Who are Pentane's investors?
Pentane's investors include Hawke Ventures.