Pentane
1 known investors
Find your way into Pentane
97 people in our graph share verified history with the Pentane team — schools, employers, funds. One of them is your warm intro.
Richard Swart, PhDunlockedknows Adam Callinan · together at Entrepreneur Media (overlapped)
×7knows the team · via Entrepreneur Media
×4knows the team · via Inc. Magazine
Pentane is a financial operating system for eCommerce brands that connects store, advertising, and accounting data into a live P&L to show real margin by product, channel, and day. It provides breakeven ROAS and CPA targets and profit-based channel grading, with a paired product (Plenum) that reallocates ad spend across channels like CTV, video, native, audio, DOOH, and the open web.
Founders & leadership
AC
Adam CallinanFounder/CEOAdam Callinan co-founded BottleKeeper, a consumer brand that reached $60 million in sales before a private equity exit, and now leads Pentane, a financial operating system for eCommerce brands that integrates business data to surface real margin and profitability metrics.
Investors · 1
Funding
SEC filings, press & company announcements- Undisclosed amountseedFeb 2025Source ↗
Source: company announcements and press reports — follow each round's link for the claim.
In the news
Frequently asked questions
- What does Pentane do?
- Pentane is a financial operating system for eCommerce brands that connects store, advertising, and accounting data into a live P&L to show real margin by product, channel, and day. It provides breakeven ROAS and CPA targets and profit-based channel grading, with a paired product (Plenum) that reallocates ad spend across channels like CTV, video, native, audio, DOOH, and the open web.
- Who founded Pentane?
- Pentane was founded by Adam Callinan.
- Who are Pentane's investors?
- Pentane's investors include Hawke Ventures.