/Companies

Penny

acquired by Credit KarmaYC W17

San Francisco, US · 2 employees · 3 known investors

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Penny was a personal finance application that helped users track income and spending through conversational interactions. The app was acquired by Credit Karma and is no longer available.

Also known as Friendly Finances, Inc.

AI & Machine LearningFintechArtificial IntelligenceFinanceUnited States of AmericaAmerica / Canada

Founders & leadership· Y Combinator alumni (W17)

MLMitch Lee
Mitch LeeFounder2015–2018
AQAlex Quach
Alex QuachFounder2015–2018
IA
Iyad AldaloojFounder
MA
Majid AldaloojFounder
MI
Mohamad IbrahimFounder
JKJonathan Kau
Jonathan KauFounding Engineer2016–2018Founder at Satsuma

Investors · 3

Funding

SEC filings, press & company announcements

Source: company announcements and press reports — follow each round's link for the claim.

Related companies · 7

ThymeThyme has partnered with Altruist to create Hazel, an AI product for wealth management professionals.
PennyAI Inc.Penny provides an AI-powered platform for social sellers and direct sales teams, offering AI script generation, micro-learning modules, and daily action prompts to drive prospecting, customer follow-up, and repeat business. The same team also built Endlss, an ambassador program platform for Shopify DTC brands that handles per-creator smart links, gifting, commission tiers, UGC collection, sales attribution, and automatic payouts.
CascaCasca provides business loan eligibility checks, with a focus on helping small businesses access SBA loans.
Penny FinancePenny provides financial wellness resources and tools, including educational content and assessments for personal finance management.
AudunAudun automates debt collection by handling the full cycle of borrower outreach, negotiation, payment plans, and payouts through a software tool. It emphasizes multi-channel, multilingual communication and flexible repayment plans while aiming to preserve the customer relationship.
MwmMWM is a technology company that manages the complete mobile app lifecycle from AI-powered creation through growth operations and global distribution. The company serves app creators, founders, and studios through its integrated platform combining MWM AI, MWM Console, and MWM Publishing, all backed by proprietary data intelligence.
B12B12 offers an AI-powered website builder that generates a complete first draft of a website, online store, portfolio, blog, or web app from a text prompt, which users can then refine via an AI agent or visual editor. It also runs an Expert Marketplace connecting users with vetted designers, copywriters, and SEO specialists, and serves businesses, creators, agencies, nonprofits, and professional services firms.

Companies working in the same space as Penny.

Legal entities · 1

corporate structure
Friendly Finances, Inc.

In the news

Frequently asked questions

What does Penny do?
Penny was a personal finance application that helped users track income and spending through conversational interactions. The app was acquired by Credit Karma and is no longer available.
Who founded Penny?
Penny was founded by Mitch Lee, Alex Quach.
Who are Penny's investors?
Penny's investors include Y Combinator, Curious Endeavors, Gradient Ventures.
Who acquired Penny?
Penny was acquired by Credit Karma.
Where is Penny headquartered?
Penny is headquartered in San Francisco, US.