Pazo is a mobile-first operations platform that uses photo-based checklists and AI image analysis to verify retail and facility execution.

Who are PAZO's investors?

PAZO's investors include LeadX Capital Partners, Techstars.

Where is PAZO headquartered?

PAZO is headquartered in Delaware, US.

PAZO

Techstars '18

Delaware, US · Founded 2018 · 46 employees on LinkedIn · 2 known investors

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Pazo builds mobile-first task management and verification software for frontline workers in retail, facilities, security, and hospitality. The platform replaces paper checklists with photo-based task verification and uses AI to analyze compliance and operational data in real time.

Also known as Pazo · Pazo Inc · Pazo Innovations Private Limited

AI & Machine Learning Enterprise Software Fintech IoT PropTech Retail Tech SaaS

Investors · 2

LeadX Capital Partnerslisted by LeadX Capital PartnersMunich · $43.2M

Techstarslisted by TechstarsBoulder · $220K

How we know: the Techstars portfolio · open dataset · Top 3000 Accelerator Startups (no YC) 2026-08 · Not right? Tell us

Company profile

researched Sep 2026

Pazo is an operations execution platform aimed at frontline teams in retail and facility management. Store or site staff complete digital checklists on a mobile app and capture live, geotagged photographs as proof of work; the platform then applies AI image analysis to verify visual merchandising and planogram execution, flag issues and route escalations to the responsible people. Additional modules cover tickets, approvals, training, internal communication, asset tracking, maintenance scheduling and permanent journey plans (PJPs) with multi-step approvals.

Head office users work from real-time dashboards showing completed, pending and upcoming tasks, with exportable PDF/PPT reports and image galleries, live synchronisation to Google Sheets and MIS data, and QR codes that let customers report in-store merchandising issues. The company positions the product across retail chains, franchise and exclusive brand outlets, shopping malls, facility management, hospitality, warehousing and healthcare, and states that it integrates with POS, ERP and workforce management systems. Apps are distributed through Android, iOS and the Huawei AppGallery.

Founding story

Pazo states it was started in 2015 by co-founders Sharjeel Ahmed, Zoeb Itarsiwala and Hasan Ali Kanba and was accelerated by Techstars Bangalore. The name derives from the Spanish word 'paz' (peace) combined with 'o' for operations, reflecting the aim of bringing order to routine operational tasks.

Business model

Software-as-a-service sold to multi-location retail and facility operators, with a free trial entry point and custom plans quoted after a sales conversation.

Subscription software plans; the site directs prospects to pricing pages, free trials and custom plans arranged through the sales team.

Traction

The company reports 380+ clients, 27,000+ active users, 1.7 million checklists created per month, 81 million total checklists submitted and 7.8 million images analysed with AI, and publishes case studies with Bata, Sodexo and Jockey as well as a shopping mall and retail chain deployments.

Latest developments

Current positioning centres on AI-powered visual merchandising execution, including automated image verification, instant issue flagging, multi-level escalation and QR-code customer feedback loops.

▸Full profile — market position, technology, go-to-market, geography, history

Market position

Positions itself as a platform for retail and visual merchandising execution, citing more than 150 global retail customers and 380+ clients.

Emphasises photo-first task completion for frontline staff and automated AI review of submitted images, which the company says reduces image review work from roughly 12 hours per week to three seconds, alongside location- and time-verified proof of work rather than uploaded files.

Technology

Mobile-first application with digital smart checklists, live image capture with geotagging and timestamps to prevent reuse of stored images, AI image analysis for execution and planogram compliance, automated issue flagging and multi-level escalation, interactive dashboards and exportable reporting, plus integrations with POS, ERP and workforce management systems.

Go-to-market

Direct sales motion built around demo scheduling, booking calls and a free trial, supported by published customer case studies (including Bata, Sodexo and Jockey), blog and news content, checklist templates, comparison pages and app-store distribution.

Multi-location retail chains, franchises and exclusive brand outlets, visual merchandising and store operations teams, facility management providers, shopping malls, hospitality, warehousing and healthcare operators.

Geography

Registered as Pazo Inc in Wilmington, Delaware, United States, with operations through Pazo Innovations Private Limited at Platinum Square, Richmond Town, Bengaluru, India; US and Indian contact numbers are listed and the company describes serving global retail customers.

History

Founded by Sharjeel Ahmed, Zoeb Itarsiwala and Hasan Ali Kanba and accelerated by Techstars Bangalore, Pazo began as a tool to automate routine business operations. It has since expanded from digital checklists and ticketing into AI-based image verification for visual merchandising and planogram compliance, with a customer testimonial referencing seven years of use of the platform for store management.

Compiled by commissioned research from 7 cited public sources — announcements, filings, and press listed under research sources below.

Key figures

latest reported

Active usersJan 202627,000 users

Checklists created per monthJan 20261,700,000 checklists/month

ClientsJan 2026380 clients

Images analysed with aiJan 20267,800,000 images

Retail customersJan 2026150 brands

Total checklists submittedJan 202681,000,000 checklists

Company-reported or press-reported figures, each dated to when it was claimed — not independently audited.

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Companies working in the same space as PAZO.

▸Research sources · 7

primary sources listed

PAZOgopazo.com · web

7 public sources were cited for this profile; the first-party ones are listed here.

Frequently asked questions

What does PAZO do?: Pazo is a mobile-first operations platform that uses photo-based checklists and AI image analysis to verify retail and facility execution.
Who are PAZO's investors?: PAZO's investors include LeadX Capital Partners, Techstars.
Where is PAZO headquartered?: PAZO is headquartered in Delaware, US.