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Parallux
Techstars '22Brooklyn, US · Founded 2018 · 1 employees on LinkedIn · 2 known investors
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Parallux is a Brooklyn-based immersive experience studio building AR, mixed reality and virtual production technology.
Also known as Parallux
Investors · 2
How we know: the Techstars portfolio · open dataset · Top 3000 Accelerator Startups (no YC) 2026-08 · open dataset · 5k.vc investor directory · Not right? Tell us
How we know: the VCSheet dataset · open dataset · 5k.vc investor directory · Not right? Tell us
Company profile
researched Sep 2026Parallux is a technology and creative studio working on immersive experiences across live, 2D and spatial formats. It describes itself as an award-winning studio that merges art, design and spatial technology to produce premium augmented reality and mixed reality experiences. Its work spans real-time content creation, virtual production pipelines and shared immersive (XR) experiences, alongside proprietary technology developed in-house.
The company launched out of the NYU Future Reality Lab and is listed in NYU's startup portfolio with principal investigator Kenneth Perlin, PhD, under the product area of immersive storytelling using AR/VR. Reported client and project work includes immersive experiences for Google, Bose and Unity, virtual production pipelines for Netflix, and digital show floors for San Diego Comic-Con. Original content has premiered at Cannes XR, Tribeca Immersive and Sundance New Frontiers. The company also pursued tooling intended to simplify creation of 3D virtual spaces for non-technical users.
Founding story
The company was launched from the NYU Future Reality Lab, where co-founder Gabe Zetter was an Entrepreneur in Residence starting in September 2018; NYU lists Kenneth Perlin, PhD as principal investigator.
Business model
Parallux operates as a studio that develops technical and creative solutions for clients, producing real-time content, virtual production pipelines and shared immersive experiences, while also creating original content and proprietary technology.
Traction
Reported project work for Google, Bose, Unity, Netflix and San Diego Comic-Con; original content premiered at Cannes XR, Tribeca Immersive and Sundance New Frontiers; participation in the Techstars x Comcast NBCUniversal LIFT Labs Accelerator in 2022 and receipt of an Epic MegaGrant.
Latest developments
Co-founder and CEO Gabe Zetter's tenure leading Parallux ran through January 2024, after which he became CEO of the healthcare technology company Xaia beginning February 2024.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
Positioned as a studio combining creative production with spatial computing technology, with recognition through an Epic MegaGrant, an accelerator selection, and festival premieres at Cannes XR, Tribeca Immersive and Sundance New Frontiers.
Technology
Proprietary technology for real-time content creation, virtual production and shared immersive experiences, including AR and mixed reality applications and tools aimed at making 3D virtual space creation accessible to non-technical users.
Go-to-market
Brands, entertainment companies and events organizations commissioning immersive and virtual production work, including reported clients such as Google, Bose, Unity, Netflix and San Diego Comic-Con.
Geography
Based in Brooklyn, New York, United States; web infrastructure hosted in New York.
History
Co-founder Gabe Zetter served as CEO from September 2018 to January 2024, and was concurrently an Entrepreneur in Residence at the NYU Future Reality Lab from September 2018 to February 2020. The company launched out of the NYU Future Reality Lab and appears in NYU's startup portfolio with a 2019 listing date. It received an Epic MegaGrant and was selected for the Techstars x Comcast NBCUniversal LIFT Labs accelerator in 2022.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 3
launches, deals, and filingsGabe Zetter co-founded Parallux and served as CEO from September 2018 to January 2024; he became CEO of Xaia in February 2024.
Parallux was selected to participate in the Techstars x Comcast NBCUniversal LIFT Labs Accelerator program in 2022.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 8
primary sources listed
- Paralluxparallux.co · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Parallux do?
- Parallux is a Brooklyn-based immersive experience studio building AR, mixed reality and virtual production technology.
- Who are Parallux's investors?
- Parallux's investors include Techstars, Dorm Room.
- Where is Parallux headquartered?
- Parallux is headquartered in Brooklyn, US.