PALETTE GROUP
3 known investors
Japanese entertainment company running trading-card vending machines, card retail malls, capsule-toy machines and K-culture venues.
Also known as Palette Group Inc. · 株式会社パレットグループ
Investors · 3
Also in the syndicate · 2
Company profile
researched Aug 2026PALETTE GROUP (株式会社パレットグループ / Palette Group Inc,) is a Tokyo-based company operating a range of services in the entertainment sector, with a concentration in trading cards and hobby goods. Its businesses include "Toreji" (トレジ), a display-type trading card vending machine; "Toreka Mall Akihabara", a commercial facility aggregating trading card specialty shops; "Net Oripa Kaihatsu.com", a service for creating original online oripa (randomized card packs); and "Torehobi", a wholesale/procurement service for trading cards and hobby products.
The company also sells and rents capsule-toy machines (gachagacha) and plans and sells the capsule toys themselves, and operates "Haru Hana" (하루하나), a Korean entertainment facility aimed at Generation Z consumers. It is classified under computer/IT services and is described as an unlisted company with both venture capital and corporate shareholders.
Business model
The company combines hardware-based retail distribution (trading card vending machines and capsule toy machines, sold or leased to operators), physical venue operation (a trading-card specialty retail mall in Akihabara and a Korean entertainment facility for Gen Z), and B2B services for the trading card ecosystem such as procurement (Torehobi) and white-label online oripa creation. It handles and distributes specific trading card products from multiple publishers, adding new titles on an ongoing basis.
Traction
Its Toreka Mall trading-card specialty mall at the Laox Akihabara main store was reported to be expanding within the same building from July 2026 on the back of strong reception, and the company regularly announced new trading card product lines it began handling through 2026.
Latest developments
Through 2026 the company announced it had begun handling a series of trading card products, including Z/X "Unison Dream IG16" (August 2026), the DREAM ORDER professional baseball card game booster "PLAY RE:STYLE" (July 2026), Love Live! and Love Live! Sunshine!! items, Lycee Overture, Weiss Schwarz Rosé and Build Divide -Bright- Disney Twisted-Wonderland boosters. In July 2026 it launched leasing of trading card vending machine units for ventures and startups, and a "Tebura de! Pickleball" location in Nakaminato was announced to open after Obon in August 2026 at the Funky Dagashiya Zundoko Shoten Nakaminato store. In June 2026, the Toreka Mall at the Laox Akihabara main store was reported to be expanding from July.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
The company is positioned within Japan's trading card and hobby retail sector, with a physical presence in Akihabara, where its Toreka Mall concept inside the Laox Akihabara main store expanded in 2026 following demand.
Technology
Its core product platforms are a display-type trading card vending machine (Toreji) and a web-based service for building original online oripa offerings, alongside capsule-toy machine hardware.
Go-to-market
Distribution runs through owned and operated retail facilities, vending and capsule-toy machine placements, machine sales and leasing (including a lease program for trading card vending machine units targeted at ventures and startups launched in 2026), and B2B supply services for card and hobby inventory.
Consumers of trading cards, hobby goods and capsule toys, Generation Z visitors to Korean-culture entertainment venues, and business customers including trading card retailers and ventures/startups leasing card vending machines.
Geography
Headquartered at Kanda North Front 8F, 3-3-1 Kanda Kajicho, Chiyoda-ku, Tokyo, Japan, with retail operations in Akihabara and a location in Nakaminato.
History
The company was established in December 2017 and is led by representative Takao Arai. Its shareholder base has included FreakOut Shinsei Fund, Game8, Skyland Ventures and several individual investors.
Compiled by commissioned research from 7 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 10
launches, deals, and filingsA pickleball experience location was announced to open in mid-August at the Funky Dagashiya Zundoko Shoten Nakaminato store.
PALETTE GROUP began offering leasing of trading card vending machine units aimed at ventures and startups.
Following strong reception of the large trading-card-focused specialty mall "Toreka Mall" at the Laox Akihabara main store, an expansion of floor space within the same building was decided for July.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 7
primary sources listed
- 株式会社パレットグループ｜スピーダ スタートアップ情報リサーチinitial.inc · web
7 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does PALETTE GROUP do?
- Japanese entertainment company running trading-card vending machines, card retail malls, capsule-toy machines and K-culture venues.
- Who are PALETTE GROUP's investors?
- PALETTE GROUP's investors include Skyland Ventures.