PairAnything

PairAnything, Inc. is a Davis, California winetech software company that builds AI-powered recommendation and discovery tools for the wine industry. Its products include a Wine Recommender that suggests wines to shoppers, a Visual Note Card that renders wine profiles and pairing suggestions in a simplified visual format rather than technical wine terminology, and a Pairing Recommender that connects recipes and global cuisines to specific wines. The tools are delivered through a built-in Shopify integration and an embeddable widget, and are deployed across e-commerce sites, tasting rooms, wine shops, retail stores, QR codes and in-store kiosks.

The platform's stated approach is to begin recommendations with the customer — their taste preferences, the foods they eat, the people they are with, and the occasion — rather than with attributes of the bottle such as grape, region or sweetness. Follow-up engagement includes pairing suggestions delivered by SMS. The company has also described its work as building a food and beverage "genome," and earlier coverage refers to a mobile app used in hospitality and retail to identify food and wine pairings. PairAnything additionally sells branded consumer merchandise (t-shirts, a wine tumbler, a tote bag) through an online store.