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Painless Picasso
Techstars '24Jersey City, US · 2 employees on LinkedIn · 1 known investors
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Painless Picasso manufactures topical pain relief products including creams, sprays, and muscle rubs for consumer use.
Founders & leadership
Investors · 1
How we know: the Techstars portfolio · funding news · open dataset · Top 3000 Accelerator Startups (no YC) 2026-08 · Not right? Tell us
Company profile
researched Sep 2026Painless Picasso is a consumer topical products company selling a two-product "session system" aimed at tattoo clients and artists: a Comfort Cream applied before a session to prepare and condition the skin, and a Comfort Spray used during a session for targeted relief. The cream is sold in a 1.69 oz / 50 ml size and the spray in a 2.03 oz / 60 ml size, with a bundle combining both. Company materials describe the formulas as plant-based and free of lidocaine or other numbing agents, manufactured in an FDA-regulated cGMP facility and independently tested.
Product information states the cream works topically to temporarily block nerve signals in the treated area, typically taking effect 45 to 60 minutes after application and providing roughly three to five hours of comfort. The company positions the products as over-the-counter, natural alternatives to pharmaceutical-grade topical anesthetics, and states they may also be used for cosmetic treatments, waxing, injections and minor medical procedures. Possible side effects are described as rare and mild, such as temporary redness, itching or irritation, with a patch test recommended for sensitive users.
Alongside the direct-to-consumer storefront, the company addresses tattoo professionals and studios through a dedicated "Professionals" section, and publishes customer reviews from both tattoo clients and studio owners.
Founding story
Company materials state Painless Picasso was founded by a 15-year tattoo industry veteran who observed that clients were routinely uncomfortable and tense during sessions, and that existing products on the market either did not work, contained harsh chemicals, or complicated the artist's work. The two-product system was developed around the distinct needs of skin before and during a session. The brand name references Pablo Picasso, framing the tattoo session as an experience rather than something merely endured.
Business model
Direct-to-consumer e-commerce: the company sells its own branded topical products through an online store, with a Comfort Cream and Comfort Spray priced at $29.99 each and a combined cream-plus-spray bundle at $49.99, plus free shipping on orders of $55 or more. It also targets tattoo artists and studios, which stock and use the products during client sessions.
Revenue comes from unit sales of physical products (cream, spray and a bundled kit) at fixed retail price points, sold online with U.S. shipping.
Traction
The company's storefront reports an aggregate customer rating of 4.5 out of 5 from 64 reviews, with reviews from both consumers and tattoo professionals, including studio owners who report stocking and using the products with clients.
Latest developments
Product naming on the storefront reflects a two-step "Session System" of Comfort Cream for pre-session skin prep and Comfort Spray for during-session conditioning, sold individually at $29.99 and together as a Complete Session Bundle at $49.99.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
A small direct-to-consumer brand in the tattoo aftercare and topical comfort segment, competing with lidocaine-based numbing creams. Its store reports an overall rating of 4.5 out of 5 across 64 reviews, and the company states its products are recommended by professionals and used in studios nationwide.
The company differentiates on a lidocaine-free, plant-based formulation, positioned against competing numbing products that it characterizes as ineffective, chemical-heavy, or difficult for artists to work over. Reviews from artists emphasize that the product does not alter the skin or make tattooing harder. The two-step structure, with separate pre-session and during-session products, is also presented as a distinguishing feature.
Technology
Topical formulations based on plant-derived ingredients rather than lidocaine or other synthetic numbing agents. The company states the cream works by temporarily blocking nerve signals in the treated area, with onset in about 45 to 60 minutes and an effect lasting roughly three to five hours. Products are described as manufactured in an FDA-regulated, cGMP-compliant facility, clinically studied and independently tested.
Go-to-market
Sales run through the company's own online store, supported by customer reviews and artist testimonials. The brand is also promoted in tattoo studios and at industry events; one studio owner reports discovering the numbing cream at the New England Tattoo Expo at Mohegan Sun and subsequently stocking it in her shop. The site maintains a professionals-focused section and describes the products as used in studios nationwide.
Tattoo clients seeking greater comfort during sessions, including first-time and large-piece clients, as well as tattoo artists and studio owners who apply or resell the products in shops. Company materials also reference use ahead of cosmetic treatments, waxing, injections and minor medical procedures.
Geography
Operations are U.S.-focused, with fast U.S. shipping offered and a contact address at 649 Morgan Ave, Brooklyn, NY 11222. Reviews reference use in studios in New York and Connecticut, and the company describes distribution in studios nationwide.
History
Customer reviews published on the company's store date back to at least March 2025 and continue through 2026, covering both the cream and the spray. One product listing appears under an earlier "Numbing Cream" name in a March 2025 review, while later listings use the "Comfort Cream — Pre-Session Skin Prep" and "Comfort Spray — During Session Skin Conditioning" naming.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Competitors · 2
by search overlapCompanies competing with Painless Picasso for the same Google search keywords, organic and paid, via search-intersection analysis.
▸Research sources · 8
primary sources listed
- Painless Picassopainlesspicasso.com · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Painless Picasso do?
- Painless Picasso sells plant-based, lidocaine-free comfort cream and spray used before and during tattoo sessions.
- Who founded Painless Picasso?
- Painless Picasso was founded by Jaime Salcedo.
- Who are Painless Picasso's investors?
- Painless Picasso's investors include Techstars.
- Where is Painless Picasso headquartered?
- Painless Picasso is headquartered in Jersey City, US.