Oriient

Oriient develops an indoor positioning and navigation platform delivered as a software development kit for mobile apps, providing GPS-like location inside buildings where satellite signals are unavailable. The system requires no beacons, Wi-Fi infrastructure or other dedicated hardware: it combines readings from standard smartphone sensors with the way each building distorts the Earth's magnetic field, processed by proprietary algorithms and AI models on the company's servers. Buildings are mapped using an ordinary smartphone, after which the collected data is uploaded and analyzed to produce a positioning map. The company states accuracy of approximately one meter (three feet).

The primary vertical is retail, where the platform supports in-store product finding and navigation for shoppers, order-picking and task execution for associates, proximity and contextual marketing, foot-traffic and dwell-time analytics, route optimization, layout optimization and loss prevention. The company also describes automated upkeep of store realograms, in which the system infers shelf and product location changes from user behavior and scan patterns. Beyond retail, Oriient targets hospitals, malls, airports, offices and smart buildings, where the technology is used for visitor wayfinding and gives facility managers visibility into movement, security and operational efficiency.

Founding story

Co-founded by CEO Mickey Balter, a serial entrepreneur, and CTO Amiram Frish, a digital signal processing specialist who invented the company's technology and patents, with the stated aim of building the first purely software-based indoor location solution that would be accurate, cost-effective and scalable.

Business model

Software-as-a-service sold to enterprises, positioned as avoiding capital expenditure because no positioning hardware has to be purchased or installed. The product is delivered as an SDK integrated into the customer's own mobile application, and is also distributed through Google Cloud Marketplace.

SaaS subscription for indoor positioning services; the company markets the offering as SaaS without CAPEX.

Traction

Powers the in-store navigation used by Instacart shoppers at hundreds of stores in North America; available as an SDK on Google Cloud Marketplace. The company reported 35 employees at the time of its 2022 Series A and says it scaled to 300 locations in one month and operates across thousands of locations globally. Reported customer outcomes include online order picking up to 50% faster and out-of-stock error rates reduced from roughly 20% to under 7%.

Latest developments

Content published in 2025 emphasizes AI-driven indoor context for retail, including sub-meter accuracy powered by AI models, autonomous realogram upkeep, and analytics on associate and shopper movement. The company continues to hire across product, engineering, operations and sales.