/Companies

Ordinary Seafood

DefunctYC S22

Potsdam, DE · Founded 2022 · 5 employees · 7 known investors

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Ordinary Seafood makes plant-based seafood products using biotechnology for consumers seeking sustainable alternatives to conventional seafood.

Also known as Novelty For Them, Inc. · numi · numi foods · Salt Stone · Salt Stone, numi, numi foods

ConsumerFoodTechGermanyEurope

Founders & leadership· Y Combinator alumni (S22)

Ordinary Seafood was founded in 2022 by Marilena Schmich and Anton Pluschke.

MSMarilena Schmich
Marilena SchmichFounderuntil 2025Marilena Schmich has worked in consulting and business development for food-tech startups and venture capital, and now co-founded Ordinary Seafood, a plant-based seafood company using biotechnology.
APAnton Pluschke
Anton PluschkeCo-founder & CEO2022–2024Anton Pluschke holds a PhD in Food Science and Biotechnology from the University of Queensland and founded Ordinary Seafood, a plant-based seafood company using biotechnology. His background spans fermentation, functional foods, and food systems sustainability.

Investors · 7

10X CapitalreportedNew York

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AtomicoreportedLondon

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Climate CapitalreportedMenlo Park · $25K – $250K

How we know: a partner's Signal profile · Y Combinator's founder network · Not right? Tell us

PioneerreportedToronto, Ontario

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Red Rooster VenturesreportedSan Mateo

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Legal entities · 1

corporate structure
Novelty For Them, Inc.

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Frequently asked questions

What does Ordinary Seafood do?
Ordinary Seafood makes plant-based seafood products using biotechnology for consumers seeking sustainable alternatives to conventional seafood.
Who founded Ordinary Seafood?
Ordinary Seafood was founded by Marilena Schmich, Anton Pluschke in 2022.
Who are Ordinary Seafood's investors?
Ordinary Seafood's investors include Gaingels, Y Combinator, 10X Capital, Atomico, Climate Capital, Pioneer, Red Rooster Ventures.
Where is Ordinary Seafood headquartered?
Ordinary Seafood is headquartered in Potsdam, DE.