Ordercast
Founded 2022 · 6 employees on LinkedIn · 2 known investors
OrderCast is a B2B ecommerce and order management platform that lets wholesalers take and manage customer orders online.
Also known as OrderCast
Founders & leadership
Ordercast was founded in 2022 by Borys T..
Investors · 2
Also in the syndicate · 1
Company profile
researched Aug 2026OrderCast is a business-to-business ecommerce platform aimed at wholesalers and distributors that want to move order taking online. Its front office provides a customer-facing ordering experience with personalized catalogs, quick order entry, order history and search, while pricing and discount rules can be configured per customer, including rules based on purchase frequency and volume.
A back office component gives the wholesaler tools to run B2B operations, including monitoring and managing orders and stock levels across multiple sales channels and warehouses from one interface. The platform integrates with ERP systems for inventory synchronization and order management, and exposes an API. It is delivered as a web-based product with a free trial, supported by training documentation, live online training and videos, and online and live customer support. Feature coverage spans catalog management, inventory management, order entry, fulfilment, tracking, recurring orders, returns, shipping, back orders and multi-store management.
Founding story
Co-founder and CEO Ayoub Assabban grew up around his father's wholesale business, which expanded from selling zippers in open-air markets into a pan-European wholesale operation. After studying at Solvay Brussels School, launching a company that failed, and working at The Family, he joined the family business during the COVID-19 pandemic, working from a warehouse in Farciennes in Belgium's Charleroi region. There he found that roughly 80% of sales arrived by fax, email or phone and had to be transcribed by hand. He digitalized the company's internal processes and customer ordering experience, and subsequently left the family business to start OrderCast.
Business model
Software platform sold to wholesale businesses, offered as a web-based product with a free trial and integrations, including ERP connectivity and an API.
Latest developments
In June 2022 the company was reported to have raised about $3.19 million in a round led by Hoxton Ventures, with Kima Ventures, Verissimo Ventures, Start Capital and Justin Caldbeck also participating.
▸Full profile — market position, technology, go-to-market, geography
Market position
Positioned in the B2B ecommerce platform and order management software category, listed alongside alternatives such as PageDNA, Jesta Vision Suite, BizAutomation and Now Commerce.
Combines a customer-facing ordering front office with an operational back office, per-customer pricing and discount rules, proprietary customizable search, and ERP integration for inventory and order accuracy in a single platform.
Technology
Web-based B2B ecommerce and order management software with proprietary, customizable product search technology, configurable customer-specific pricing and discount logic, ERP integrations for real-time inventory and order data, and an API.
Go-to-market
Wholesalers, distributors and manufacturers selling to business customers, including small and mid-sized family-run wholesale businesses.
Geography
Company details list a United Kingdom headquarters; the founding story is rooted in Belgium and a pan-European wholesale market.
Compiled by commissioned research from 3 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 1
launches, deals, and filingsOrderCast raised approximately $3.19 million in a round led by Hoxton Ventures, with participation from Kima Ventures, Verissimo Ventures, Start Capital and Justin Caldbeck.
$3.2M source ↗
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 3
primary sources listed
- OrderCast Reviews - 2026slashdot.org · web
3 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Ordercast do?
- OrderCast is a B2B ecommerce and order management platform that lets wholesalers take and manage customer orders online.
- Who founded Ordercast?
- Ordercast was founded by Borys T. in 2022.
- Who are Ordercast's investors?
- Ordercast's investors include Hoxton Ventures.