Orametrix
AcquiredRichardson, US · Founded 1998 · Delaware corporation · 59 employees on LinkedIn · 5 known investors
OraMetrix developed 3-D digital orthodontic technology, marketed as SureSmile, and was acquired by Dentsply Sirona in 2018.
Also known as OraMetrix · OraMetrix, Inc. · Orthotel, Inc.
Founders & leadership
Board
Investors · 5
Also in the syndicate · 4
Reported raises · per SEC filings
Form D private placements$6.1M disclosed across 2 of 3 rounds · 2001–2016
▶$2.1MraisedJan 2017 · 16 investors · Other Health CareRule 506(b)
- Fritz RiemeierExecutive Officer
- Glenn LyonExecutive Officer
- Rebecca RobertsonDirector
- Thomas ButtsDirector
- Phillip GettoExecutive Officer
- Charles L. AbrahamExecutive Officer, Director
- Tom StampigliaDirector
- Jay WiddigExecutive Officer
- Jerry MetzExecutive Officer
- Mark LeschlyDirector
- David QuinlivanDirector
- Offering amount
- $2.1M
- Amount sold
- $2.1M
- First sale
- Dec 2016
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$4MraisedNov 2015 · 11 investors · Other Health CareRule 506(b)
- Jay WiddigExecutive Officer
- Tom StampigliaDirector
- Rebecca RobertsonDirector
- Mark LeschlyDirector
- Fritz RiemeierExecutive Officer
- Thomas ButtsDirector
- Glenn LyonExecutive Officer
- Charles L. AbrahamExecutive Officer, Director
- Jerry MetzExecutive Officer
- Phillip GettoExecutive Officer
- David QuinlivanDirector
- Offering amount
- $4.1M
- Amount sold
- $4M
- First sale
- Oct 2015
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Company profile
researched Aug 2026OraMetrix, Inc. is a provider of 3-D technology solutions intended to facilitate and improve the quality of orthodontic care. Its orthodontic treatment system applies precision digital tools across diagnosis, treatment planning and monitoring, and arch wire customization. The company's principal product line is SureSmile, which was described by former executives as a cloud-based service delivering custom orthodontic appliances to doctors for use with patients.
The company was formerly known as Orthotel, Inc. It was founded in 1998 and is based in Richardson, Texas, with an additional office in Berlin, Germany. Following its 2018 acquisition it is identified as a subsidiary operating under Dentsply Sirona, and SureSmile continues as a Dentsply Sirona orthodontics brand covering SureSmile Aligners and the SureSmile System.
Founding story
The company, originally named Orthotel, Inc., was founded in 1998 and began U.S. operations that year, raising external venture funding to develop its 3-D orthodontic technology platform.
Business model
OraMetrix sold a digital orthodontic treatment system to orthodontic practices, operating a cloud-based model in which custom orthodontic appliances, including arch wires, were produced and supplied to doctors for use in patient treatment, supported by manufacturing, product support and sales organizations built out after 2001.
Revenue was generated from the SureSmile system delivered as a cloud-based service, including custom orthodontic appliances supplied to treating doctors.
Traction
Former executives state the company grew from zero to over $25 million in annual revenue on a cloud-based business model before its sale. Clinical findings on SureSmile were published in the Journal of Clinical Orthodontics in 2001 and 2005.
Latest developments
Dentsply Sirona announced the acquisition of OraMetrix in 2018; former executives date the completion of the sale to May 2018. A 2024 webinar hosted by StarFish Medical featured former OraMetrix executives recounting the company's 17-year SureSmile journey.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
OraMetrix was characterized as a provider of 3-D orthodontic technology solutions whose SureSmile platform was viewed by investors as a disruptive technology for orthodontists and patients. After the acquisition, SureSmile became part of Dentsply Sirona's orthodontics portfolio alongside its aligner and digital dentistry offerings.
Technology
The company's platform combines 3-D digital imaging and treatment planning software with customized appliance manufacturing, enabling precision digital tools across orthodontic diagnosis, treatment planning, monitoring and arch wire customization. The technology was delivered through a cloud-based business model under the SureSmile name.
Go-to-market
Orthodontists and orthodontic practices, and their patients.
Geography
Headquartered in Richardson, Texas, United States, with an additional office in Berlin, Germany. Early financing included international investors from Israel and Germany.
History
OraMetrix, formerly Orthotel, Inc., was founded in 1998 and initiated U.S. operations that year. By November 2001 it had raised $23 million in external funding and closed a $25 million Series C round led by Rho Ventures, intended to fund manufacturing, product support and a sales structure for the commercial launch of SureSmile in the first quarter of 2002. Clinical accounts of SureSmile appeared in the Journal of Clinical Orthodontics in 2001 and 2005. Executives who led the company over a roughly 17-year period included CEO Chuck (Charles) Abraham, COO Jerry Metz (2006 onward) and CFO Jay Widdig (2002 to 2020). Dentsply Sirona announced the acquisition of OraMetrix in 2018, with former executives citing the sale as completed in May 2018.
Compiled by commissioned research from 5 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 3
launches, deals, and filingsDentsply Sirona announced the acquisition of technology solutions provider OraMetrix; former executives state the sale completed in May 2018.
Proceeds from the 2001 financing were designated to complete the commercial version of SureSmile and launch it to the orthodontic industry during the first quarter of 2002.
OraMetrix announced the closing of its Series C round, securing $25 million in venture funding to complete the commercial version of SureSmile and build manufacturing, product support and sales capability ahead of a Q1 2002 launch.
$25M source ↗
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
Legal entities · 1
corporate structure▸Research sources · 5
primary sources listed
- OraMetrix, Inc., announces additional financing | Dentistry IQdentistryiq.com · web
5 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Orametrix do?
- OraMetrix developed 3-D digital orthodontic technology, marketed as SureSmile, and was acquired by Dentsply Sirona in 2018.
- Who are Orametrix's investors?
- Orametrix's investors include Rho Ventures.
- How much funding has Orametrix raised?
- Orametrix has disclosed $6.1M raised across 2 of its 3 known rounds.
- Where is Orametrix headquartered?
- Orametrix is headquartered in Richardson, US.