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Optimove

Tel Aviv, IL · Founded 2012 · 556 employees · 2 known investors

Find your way into Optimove

204 people in our graph share verified history with the Optimove team — schools, employers, funds. One of them is your warm intro.

Amit Shofarunlockedknows Pini Yakuel · together at Tel Aviv University (overlapped)
×11knows the team · via Tel Aviv University

Optimove offers Orchestrate, an AI-driven customer marketing platform that unifies customer identity, behavior, and transactional data into single profiles and uses AI decisioning to plan, deliver, and measure personalized campaigns across channels. It serves enterprise marketing teams managing multichannel customer journeys.

AI & Machine LearningMarketing TechSaaS

Founders & leadership

Optimove was founded in 2012 by Pini Yakuel.

PYPini Yakuel
Pini YakuelinFounder & CEOPini Yakuel founded Optimove in 2012, a marketing technology platform that unifies customer data and delivers personalized campaigns across channels for enterprise brands. He has built the company from a two-person startup into a global organization serving hundreds of consumer brands.
VTVarda Tirosh
Varda TiroshinChief Customer Officer
MDMoshe Demri
Moshe DemriinGM & SVP Global Revenue
SFShai Frank
Shai FrankinGM & SVP Product

Investors · 2

Summit PartnersBoston · $10M – $500M
Israel Growth PartnersreportedHerzliya · $10M – $110M

Funding

SEC filings, press & company announcements

$75M disclosed across 1 of 2 rounds · 2021–2024

Source: company announcements and press reports — follow each round's link for the claim.

In the news

Optimove Raises $75 Million to Help Brands Deliver AI-Mapped Customer Journeys and Personalization at Scalesummitpartners.com · Apr 2024Optimove raises $75m, led by Summit Partnersgamblinginsider.com · Sep 2021Optimove raises $75M growth investment to manage customer-led journeys at scale | TechCrunchtechcrunch.com · Sep 2021Optimove Raises $75M to Build on its Category Leadership. Here’s Why Now - Optimoveoptimove.com · Sep 2021Optimove Raises $20 Million from Israel Growth Partners to Continue Innovating the Customer Marketing Spaceprweb.com · Sep 2016

Frequently asked questions

What does Optimove do?
Optimove offers Orchestrate, an AI-driven customer marketing platform that unifies customer identity, behavior, and transactional data into single profiles and uses AI decisioning to plan, deliver, and measure personalized campaigns across channels. It serves enterprise marketing teams managing multichannel customer journeys.
Who founded Optimove?
Optimove was founded by Pini Yakuel in 2012.
Who are Optimove's investors?
Optimove's investors include Summit Partners, Israel Growth Partners.
How much funding has Optimove raised?
Optimove has disclosed $75M raised across 1 of its 2 known rounds.
Where is Optimove headquartered?
Optimove is headquartered in Tel Aviv, IL.