Who founded Optimove?

Optimove was founded by Pini Yakuel in 2012.

Who are Optimove's investors?

Optimove's investors include Israel Growth Partners, Summit Partners.

How much funding has Optimove raised?

Optimove has disclosed $75M raised across 1 of its 3 known rounds.

Where is Optimove headquartered?

Optimove is headquartered in Tel Aviv, IL.

Optimove

Tel Aviv, IL · Founded 2012 · 556 employees · 2 known investors

Find your way into Optimove

742 people in our graph share verified history with the Optimove team — schools, employers, funds. One of them is your warm intro.

Amit Pilowskyunlockedknows Shai Frank · together at Israeli Air Force (overlapped)

×11knows the team · via Israeli Air Force

Optimove offers Orchestrate, an AI-driven customer marketing platform that unifies customer identity, behavior, and transactional data into single profiles and uses AI decisioning to plan, deliver, and measure personalized campaigns across channels. It serves enterprise marketing teams managing multichannel customer journeys.

AI & Machine Learning Marketing Tech SaaS

Founders & leadership

Optimove was founded in 2012 by Pini Yakuel.

Pini Yakuel Founder & CEOPini Yakuel founded Optimove in 2012, a marketing technology platform that unifies customer data and delivers personalized campaigns across channels for enterprise brands. He has built the company from a two-person startup into a global organization serving hundreds of consumer brands.

Varda Tirosh Chief Customer OfficerVarda Tirosh is Chief Customer Officer at Optimove, where she has worked for 13 years, building the customer organization from its early stage to nearly 600 employees. Her background includes expertise in team leadership, business operations, customer success, and data analytics.

Moshe DemriGM & SVP Global Revenue

Shai Frank GM & SVP ProductShai Frank brings nearly two decades of B2B product management experience across industries including marketing, automotive, and security, with expertise in building and scaling product organizations at fast-growing companies. At Optimove, he serves as GM and SVP Product for the customer marketing platform.

Investors · 2

Israel Growth Partnerslisted by Israel Growth PartnersHerzliya · $10M – $110M

How we know: Israel Growth Partners's portfolio page · funding news · prweb.com · Not right? Tell us

Summit Partnerslisted by Summit PartnersBoston · $10M – $500M

How we know: Summit Partners's portfolio page · funding news · optimove.com · Not right? Tell us

Funding

SEC filings, press & company announcements

$75M disclosed across 1 of 3 rounds · 2016–2024

$75MraisedSep 2021 · 3 sources
Summit Partners (lead)
Source ↗
Undisclosed amountgrowth fundingSep 2016
Israel Growth Partners
Source ↗

Source: company announcements and press reports — follow each round's link for the claim.

In the news

Optimove Raises $75M to Build on its Category Leadership. Here’s Why Now - Optimoveoptimove.com · Sep 2021

Frequently asked questions

What does Optimove do?: Optimove offers Orchestrate, an AI-driven customer marketing platform that unifies customer identity, behavior, and transactional data into single profiles and uses AI decisioning to plan, deliver, and measure personalized campaigns across channels. It serves enterprise marketing teams managing multichannel customer journeys.
Who founded Optimove?: Optimove was founded by Pini Yakuel in 2012.
Who are Optimove's investors?: Optimove's investors include Israel Growth Partners, Summit Partners.
How much funding has Optimove raised?: Optimove has disclosed $75M raised across 1 of its 3 known rounds.
Where is Optimove headquartered?: Optimove is headquartered in Tel Aviv, IL.