Fundraising Fox
/Companies
Sign in

Optimove

Tel Aviv, IL · Founded 2012 · 556 employees · 2 known investors

Find your way into Optimove

Sign up to see every warm intro you have to Optimove

  • Paths you didn't know you had: your email and LinkedIn already hold routes to the Optimove team. We find them for you
  • 2nd- and 3rd-degree connections: the friend-of-a-friend routes that take hours to manually find through your inbox or LinkedIn
  • Answers now, not in days: momentum is everything in a raise. Skip asking around whether someone knows someone

Days of research, done the moment you sign in, with every route ranked by how warm it is.

Sign up with GoogleAlready have an account? Log in

Optimove offers Orchestrate, an AI-driven customer marketing platform that unifies customer identity, behavior, and transactional data into single profiles and uses AI decisioning to plan, deliver, and measure personalized campaigns across channels. It serves enterprise marketing teams managing multichannel customer journeys.

AI & Machine LearningMarketing TechSaaS

Founders & leadership

Optimove was founded in 2012 by Pini Yakuel.

PYPini Yakuel
Pini YakuelFounder & CEOPini Yakuel founded Optimove in 2012, a marketing technology platform that unifies customer data and delivers personalized campaigns across channels for enterprise brands. He has built the company from a two-person startup into a global organization serving hundreds of consumer brands.
VTVarda Tirosh
Varda TiroshChief Customer OfficerVarda Tirosh is Chief Customer Officer at Optimove, where she has worked for 13 years, building the customer organization from its early stage to nearly 600 employees. Her background includes expertise in team leadership, business operations, customer success, and data analytics.
MDMoshe Demri
Moshe DemriGM & SVP Global Revenue
SFShai Frank
Shai FrankGM & SVP ProductShai Frank brings nearly two decades of B2B product management experience across industries including marketing, automotive, and security, with expertise in building and scaling product organizations at fast-growing companies. At Optimove, he serves as GM and SVP Product for the customer marketing platform.

Investors · 2

Summit Partnerslisted by Summit PartnersBoston · $10M – $500M

How we know: Summit Partners's portfolio page · funding news · optimove.com · Not right? Tell us

Funding

SEC filings, press & company announcements

$75M disclosed across 1 of 3 rounds · 2016–2024

Source: company announcements and press reports — follow each round's link for the claim.

In the news

Optimove raises $75M growth investment to manage customer-led journeys at scale | TechCrunchtechcrunch.com · Sep 2021Optimove Raises $75M to Build on its Category Leadership. Here’s Why Now - Optimoveoptimove.com · Sep 2021

Frequently asked questions

What does Optimove do?
Optimove offers Orchestrate, an AI-driven customer marketing platform that unifies customer identity, behavior, and transactional data into single profiles and uses AI decisioning to plan, deliver, and measure personalized campaigns across channels. It serves enterprise marketing teams managing multichannel customer journeys.
Who founded Optimove?
Optimove was founded by Pini Yakuel in 2012.
Who are Optimove's investors?
Optimove's investors include Israel Growth Partners, Summit Partners.
How much funding has Optimove raised?
Optimove has disclosed $75M raised across 1 of its 3 known rounds.
Where is Optimove headquartered?
Optimove is headquartered in Tel Aviv, IL.