/Companies

OptimizeRx

NASDAQ: OPRX

Rochester, US · Founded 2006 · Nevada corporation · 131 employees on LinkedIn · 1 known investors

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OptimizeRx provides healthcare marketing technology that coordinates engagement between patients and prescribing providers using aggregated, non-identifiable health signals. It serves life sciences companies, their agencies, and publishers with tools for practitioner marketing, direct-to-consumer marketing, and synchronized patient-provider outreach.

Founders & leadership

OptimizeRx was founded in 2006 by David A Harrell and Terence J Hamilton.

DA
David A HarrellFounder & Former Chairman/CEO2007–2017He previously founded and served as CEO of OPTIMIZERx Corporation, which he built from startup to a NASDAQ-listed company over 10+ years, and held roles in managed markets at GlaxoSmithKline and early career sales positions at Adria Laboratories following his degree in Business Administration from Oakland University.
TJ
Terence J HamiltonCo-founder
DB
Douglas BakerExecutive
DLDavid Lester
David LesterCOO / VP2009–2016David Lester is an executive officer and director at OptimizeRx, which provides healthcare marketing technology for coordinating patient-provider engagement using aggregated health signals.
SSStephen Silvestro
Stephen SilvestroChief Executive OfficerStephen Silvestro is CEO and Director of OptimizeRx, a healthcare marketing technology platform that enables coordinated patient-provider engagement for life sciences companies. He has experience in executive leadership, organizational transformation, and strategy across healthcare, life sciences, and data-enabled services.
MOMarion Odence-Ford
Marion Odence-FordChief Legal & Administrative OfficerShe brings over 20 years of corporate legal experience across life sciences, biotech, technology, and financial services, with expertise in M&A, corporate transactions, privacy, compliance, and intellectual property.

Investors · 1

Reported raises · per SEC filings

Form D private placements

$9M disclosed across 1 of 2 rounds · 2014–2018

▶$9MraisedMay 2018 · 6 investors · Other Health Care
Rule 506(b)
Officers, directors & promoters on the filing
  • Douglas BakerExecutive Officer
Offering amount
$9M
Amount sold
$9M
Minimum investment
$850K
Sales commissions
$772.5K
Placement agents
Roth Capital Partners, LLC, B. Riley FBR, Inc., Lake Street Capital Markets, LLC
First sale
May 2018
Incorporated
Corporation, Nevada
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$10MofferedMar 2014 · Other Health Care
Rule 506(b)
Officers, directors & promoters on the filing
  • David A HarrellExecutive Officer, Director
  • David LesterExecutive Officer, Director
  • Terence J HamiltonDirector
Offering amount
$10M
Minimum investment
$100K
Sales commissions
$1M
Placement agents
Merriman Capital, Inc.
Incorporated
Corporation, Nevada
Federal exemptions
06b
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Founder mafia

2 people who came through OptimizeRx went on to found or lead other companies.

Frequently asked questions

What does OptimizeRx do?
OptimizeRx provides healthcare marketing technology that coordinates engagement between patients and prescribing providers using aggregated, non-identifiable health signals. It serves life sciences companies, their agencies, and publishers with tools for practitioner marketing, direct-to-consumer marketing, and synchronized patient-provider outreach.
Who founded OptimizeRx?
OptimizeRx was founded by David A Harrell, Terence J Hamilton in 2006.
Who are OptimizeRx's investors?
OptimizeRx's investors include Park West Asset Management.
How much funding has OptimizeRx raised?
OptimizeRx has disclosed $9M raised across 1 of its 2 known rounds.
Where is OptimizeRx headquartered?
OptimizeRx is headquartered in Rochester, US.