OptimizeRx
NASDAQ: OPRXRochester, US · Founded 2006 · Nevada corporation · 131 employees on LinkedIn · 1 known investors
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OptimizeRx provides healthcare marketing technology that coordinates engagement between patients and prescribing providers using aggregated, non-identifiable health signals. It serves life sciences companies, their agencies, and publishers with tools for practitioner marketing, direct-to-consumer marketing, and synchronized patient-provider outreach.
Founders & leadership
OptimizeRx was founded in 2006 by David A Harrell and Terence J Hamilton.



Investors · 1
How we know: the S-1 prospectus · Not right? Tell us
Reported raises · per SEC filings
Form D private placements$9M disclosed across 1 of 2 rounds · 2014–2018
▶$9MraisedMay 2018 · 6 investors · Other Health CareRule 506(b)
- Douglas BakerExecutive Officer
- Offering amount
- $9M
- Amount sold
- $9M
- Minimum investment
- $850K
- Sales commissions
- $772.5K
- Placement agents
- Roth Capital Partners, LLC, B. Riley FBR, Inc., Lake Street Capital Markets, LLC
- First sale
- May 2018
- Incorporated
- Corporation, Nevada
- Federal exemptions
- 06b
▶$10MofferedMar 2014 · Other Health CareRule 506(b)
- David A HarrellExecutive Officer, Director
- David LesterExecutive Officer, Director
- Terence J HamiltonDirector
- Offering amount
- $10M
- Minimum investment
- $100K
- Sales commissions
- $1M
- Placement agents
- Merriman Capital, Inc.
- Incorporated
- Corporation, Nevada
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Founder mafia
2 people who came through OptimizeRx went on to found or lead other companies.
Frequently asked questions
- What does OptimizeRx do?
- OptimizeRx provides healthcare marketing technology that coordinates engagement between patients and prescribing providers using aggregated, non-identifiable health signals. It serves life sciences companies, their agencies, and publishers with tools for practitioner marketing, direct-to-consumer marketing, and synchronized patient-provider outreach.
- Who founded OptimizeRx?
- OptimizeRx was founded by David A Harrell, Terence J Hamilton in 2006.
- Who are OptimizeRx's investors?
- OptimizeRx's investors include Park West Asset Management.
- How much funding has OptimizeRx raised?
- OptimizeRx has disclosed $9M raised across 1 of its 2 known rounds.
- Where is OptimizeRx headquartered?
- OptimizeRx is headquartered in Rochester, US.

