Opiniion
Lindon, US · Founded 2017 · Delaware corporation · 95 employees on LinkedIn · 2 known investors
Find your way into Opiniion
268 people in our graph share verified history with the Opiniion team — schools, employers, funds. One of them is your warm intro.
Jen Ardunlockedknows Mark Bennett · together at Brigham Young University (overlapped)
×4knows the team · via Degreed
×4knows the team · via Brigham Young University
knows the team · via Opiniion
×2knows the team · via University of Utah - David Eccles School of Business
Opiniion provides resident insights and engagement software for property managers and owners. The platform helps property management teams collect and act on resident feedback to drive property success.
Founders & leadership
Opiniion was founded in 2017 by Alex Bennett.
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Alex BennettinCo-Founder, VP of Business Development & Strategic Partnerships
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Justin BinghaminCEO2017–2024He previously founded TopBlip, a music-sharing iOS app acquired by Gigg.com in 2012, and KZ-Gear, which was acquired in 2017, and has advised growth-stage companies including Degreed.
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Devin ShurtleffinChief Executive OfficerDevin Shurtleff is CEO of Opiniion, which provides resident feedback and engagement software for multifamily property management. He previously worked in digital marketing focused on growth and partnerships, and holds a Master's degree in Finance & Venture Capital from the University of Utah.
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Mark BennettinCTO2018–2026Mark Bennett served as CTO of Opiniion, a property management SaaS platform, where he led engineering through significant growth, built and scaled the engineering organization, and managed technology decisions including post-acquisition integration. Prior to Opiniion, he spent eleven years at Knowlysis providing enterprise software implementations across regulated industries including healthcare and telecommunications, and holds a B.S. in Computer Science from Brigham Young University.
Investors · 2
Reported raises · per SEC filings
Form D private placements$4.1M disclosed across 4 rounds · 2018–2020
▶$1.3MraisedJan 2021 · 5 investors · Other TechnologyRule 506(b)
▶$1.3MraisedJan 2021 · 5 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Justin BinghamExecutive Officer
- Amount sold
- $1.3M
- First sale
- Dec 2020
- Incorporated
- Corporation, Delaware, 2017
- Federal exemptions
- 06b
▶$500KraisedMay 2020 · 4 investors · Other TechnologyRule 506(b)
▶$500KraisedMay 2020 · 4 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Justin BinghamExecutive Officer
- Amount sold
- $500K
- First sale
- May 2020
- Incorporated
- Corporation, Delaware, 2017
- Federal exemptions
- 06b
▶$750KraisedJul 2019 · 1 investors · Other TechnologyRule 506(b)
▶$750KraisedJul 2019 · 1 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Justin BinghamExecutive Officer
- Amount sold
- $750K
- First sale
- Feb 2018
- Incorporated
- Corporation, Delaware, 2017
- Federal exemptions
- 06b
▶$1.5MraisedJul 2019 · 4 investors · Other TechnologyRule 506(b)
▶$1.5MraisedJul 2019 · 4 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Justin BinghamExecutive Officer
- Amount sold
- $1.5M
- First sale
- Jun 2019
- Incorporated
- Corporation, Delaware, 2017
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Founder mafia
2 people who came through Opiniion went on to found or lead other companies.
Competitors · 6
by search overlap
Broadly59 shared keywordsBroadly is an AI-powered customer engagement platform for local service businesses that helps them earn online reviews, manage their reputation, and convert website visitors into booked jobs. It combines tools such as an AI receptionist, review management, messaging, website chat, appointment scheduling, and marketing automation in one platform.
EMITRR* Local Services45 shared keywordsEmitrr provides an AI-powered answering service that automatically handles inbound patient calls for healthcare practices, capturing caller details and routing urgent requests to staff. The service answers calls instantly during peak hours, after-hours, or staffing shortages, reducing voicemail backlogs and front desk workload.
Review Trackers43 shared keywordsReviewTrackers offers online reputation management software that helps businesses collect, monitor, and analyze customer reviews across platforms to improve local SEO, listings accuracy, and customer engagement. The platform provides business intelligence, competitive analysis, and review management tools for brands seeking to boost customer acquisition, loyalty, and retention.
Widewail38 shared keywordsWidewail provides a technology-enabled service that helps automotive dealerships, dealer groups, and OEMs capture customer feedback through automated reviews, surveys, and video testimonials, and manage responses at scale. It converts customer comments into benchmarked intelligence and CX insights to guide operational and marketing decisions.
BirdEye36 shared keywordsBirdeye offers an AI-powered platform with multi-agent "AI Coworkers" that handle marketing, operations, and customer experience tasks such as search optimization, review generation, listings management, social posting, and front-desk coordination. It serves multi-location businesses, providing a unified view of customers, locations, and interactions.
Podium30 shared keywordsPodium provides an AI-powered customer engagement platform that automates appointment booking and lead conversion for local businesses across multiple industries, enabling 24/7 customer response and higher conversion rates.
Companies competing with Opiniion for the same Google search keywords, organic and paid, via search-intersection analysis.
Frequently asked questions
- What does Opiniion do?
- Opiniion provides resident insights and engagement software for property managers and owners. The platform helps property management teams collect and act on resident feedback to drive property success.
- Who founded Opiniion?
- Opiniion was founded by Alex Bennett in 2017.
- Who are Opiniion's investors?
- Opiniion's investors include Forefront Venture, RET Ventures.
- How much funding has Opiniion raised?
- Opiniion has disclosed $4.1M raised across 4 rounds.
- Where is Opiniion headquartered?
- Opiniion is headquartered in Lindon, US.