Opally
Copenhagen, DK · 1 known investors
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Opally builds AI agents that handle repetitive guest communication for hotels, responding to guest inquiries over email, chat, and calls in the hotel's own voice. It serves hospitality businesses, primarily hotels across Scandinavia and Europe, to speed up responses and increase bookings.
Founders & leadership
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Gustav SøgårdFounderGustav Søgård studied strategy and software at Copenhagen Business School and taught technology subjects there. He observed hospitality communication challenges while working with Stammershalle Badehotel on Bornholm and previously collaborated on product development at Understory, experiences that informed his founding of Opally, which builds AI agents for hotel guest communication.
Investors · 1
Funding
SEC filings, press & company announcements- Undisclosed amountangel roundApr 2026Source ↗
- Undisclosed amountangel funding roundMar 2026Source ↗
- Undisclosed amountangel investment roundMar 2026Source ↗
- Undisclosed amountangel roundMar 2026Source ↗
Source: company announcements and press reports — follow each round's link for the claim.
Frequently asked questions
- What does Opally do?
- Opally builds AI agents that handle repetitive guest communication for hotels, responding to guest inquiries over email, chat, and calls in the hotel's own voice. It serves hospitality businesses, primarily hotels across Scandinavia and Europe, to speed up responses and increase bookings.
- Who founded Opally?
- Opally was founded by Gustav Søgård.
- Who are Opally's investors?
- Opally's investors include People Ventures.
- Where is Opally headquartered?
- Opally is headquartered in Copenhagen, DK.

