Onpoint
Ho Chi Minh City, VN · 3 known investors
OnPoint is an e-commerce enabler in Vietnam that provides services and solutions to help brands grow across online channels, including commercial management, supply chain and logistics, creative, and omni-channel growth. It works with FMCG, beauty, healthcare, and consumer brands selling on e-commerce platforms.
Also known as OnPoint · OnPoint E-commerce
Investors · 3
Also in the syndicate · 2
Company profile
researched Aug 2026OnPoint is an e-commerce enabler headquartered in Ho Chi Minh City, Vietnam, that positions itself as an ecosystem partner helping brands sell and grow across online channels in Southeast Asia. Its offering spans technology products and managed services covering what the company describes as the end-to-end e-commerce value chain, from online store operations and marketing to shopper engagement and fulfilment.
Products include Opollo, an omni-channel order management system; OctoPOS, an online-offline integrated order management product; and a performance dashboard. Services include e-marketing management, e-store management, shopper engagement, omni-channel logistics and fulfilment, and A-Z livestream. The company frames these as one-stop, data-driven solutions combined with omni-channel strategy and execution for brand clients.
OnPoint was backed in 2022 by SeaTown Private Capital Master Fund, a fund managed by SeaTown Holdings International, an indirect wholly owned subsidiary of Temasek Holdings, and in December 2024 acquired Thai e-commerce enabler CREA.
Founding story
OnPoint was founded by Tran Vu Quang, who serves as Founder and CEO. Before OnPoint he was Chief Commercial Officer at Lazada Vietnam from 2014 and earlier an executive assistant to the Vingroup chairman; he graduated from Reed College in the United States and began his career as a management consultant at McKinsey advising retail, banking and energy businesses in Vietnam, Indonesia and Singapore.
Business model
OnPoint sells enablement services and software to consumer brands, operating and optimizing their e-commerce presence across marketplaces and channels, combining integrated one-stop solutions with tailored services such as e-store management, e-marketing, shopper engagement and omni-channel logistics and fulfilment.
Traction
OnPoint reported that the Vietnamese e-commerce market grew 27.8% in Q1 2025 versus Q1 2024, primarily driven by Shopee. Company reporting on its 2022 award submission cited business results across 2019, 2020, 2021 and the first half of 2022. Specific client, headcount and GMV figures are presented on the company site without disclosed values.
Latest developments
In December 2024 OnPoint announced the acquisition of CREA, one of Thailand's e-commerce enablers, for an undisclosed sum. In August 2024 it was named a winner of Vietnam's Best Managed Companies 2024. During 2025 it continued publishing e-commerce market reports, including newsletters in April and July 2025 covering Q1 and Q2/H1 2025 Vietnamese e-commerce market growth.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
The company describes itself as the leading e-commerce enabler in Vietnam and Southeast Asia's number one e-commerce growth partner. Its 2022 Series B was described in company statements as the largest private investment in the Southeast Asian e-commerce enabler industry in the preceding five years.
Technology
OnPoint builds technology products covering the end-to-end e-commerce value chain based on its own operating experience, including the Opollo omni-channel order management system, OctoPOS for integrated online-offline order management, and a performance dashboard, alongside data analytics used to support client growth decisions.
Go-to-market
OnPoint markets directly to brands through its e-commerce expert consultations and channel expertise, and publishes regular market newsletters and quarterly e-commerce market reports on Vietnamese online retail as part of its outreach.
Brands and businesses selling through online channels in Vietnam and Southeast Asia; the company has stated a vision of serving 600 brands and 20 million consumers in Vietnam and more than 100 million consumers across Southeast Asia.
Geography
Head office at 27B Nguyen Dinh Chieu Street, Saigon Ward, Ho Chi Minh City, Vietnam. The company's stated focus is Vietnam and the wider Southeast Asian region, extended into Thailand through the December 2024 acquisition of CREA.
History
Early employees joined in late 2016, when Nguyen Le Hung became one of the company's first members, and the company built its e-commerce enabler business in Vietnam, raising a Series A round before closing a Series B led by SeaTown Holdings International in June 2022. In December 2022 its founder and CEO received the Entrepreneur Award of Ho Chi Minh City, in August 2024 the company was named a winner of Vietnam's Best Managed Companies 2024, and in December 2024 it acquired Thai e-commerce enabler CREA.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 4
launches, deals, and filingsOnPoint announced the acquisition of CREA, one of Thailand's foremost e-commerce enablers, for an undisclosed sum, to strengthen its position in Southeast Asia.
OnPoint was presented with the 2024 Vietnam's Best Managed Companies award, recognized by Deloitte, for its performance, business practices and sustained growth.
Tran Vu Quang, Founder and CEO of OnPoint, received the Entrepreneur Award of Ho Chi Minh City, organized for the 11th time by the Standing Committee of the Ho Chi Minh City Youth Union and the Young Entrepreneurs Association of Ho Chi Minh City. OnPoint was the only startup honored that year.
OnPoint announced the signing of its Series B round with SeaTown Private Capital Master Fund, a fund managed by SeaTown Holdings International, an indirect wholly owned subsidiary of Temasek Holdings. Founder and CEO Tran Vu Quang said the funds would be used to expand the company's ecosystem, recruit talent and develop emerging technologies via a data-driven approach.
$50M source ↗
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
In the news
▸Research sources · 8
primary sources listed
- Onpointonpoint.vn · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Onpoint do?
- OnPoint is a Vietnam-based e-commerce enabler providing technology, commerce, marketing and logistics services to brands in Southeast Asia.
- Who are Onpoint's investors?
- Onpoint's investors include Kiwoom Investment.
- Where is Onpoint headquartered?
- Onpoint is headquartered in Ho Chi Minh City, VN.