Onnuristore
Seoul, KR Β· 1 known investors
Onnuri Store is a South Korean online retailer that sells health functional foods and medical devices as a registered e-commerce and mail-order business.
Also known as ONNS Β· ONNURI STORE Β· μ¨λ리μ€ν μ΄ Β· μ£Όμνμ¬λ©νλλ λ
Founders & leadership
Investors Β· 1
Company profile
researched Aug 2026Onnuristore (ONNURI STORE, also referred to as ONNS) is a Korea-based health and wellness distribution and commerce operator that helps overseas consumer brands enter and scale in the Korean market. It positions itself as a one-stop solution rather than a pure distributor, handling business processes in Korea including distribution, marketing and sales support for partner brands.
The business spans two main channels: a pharmacy franchise network described as the largest pharmacy chain in Korea with more than 2,500 stores and a 68% share of the Korean pharmacy franchise market, and an e-commerce platform with over 36,000 items registered and approximately 1,000,000 SKUs sold monthly. It also sells through third-party marketplaces, operating an official online mini-shop on Gmarket under the Onnuristore name. Listed partner brands include TheraBreath, ChildLife, Rasinoh, Radius, Biolane, Molly's Suds, Goli Nutrition, Grether's, Carlson, PERORIN, NISIM and BullDog.
Business model
Onnuristore partners with overseas health, wellness and personal care brands, in some cases under exclusive distribution agreements, and takes responsibility for their Korean go-to-market: distribution into online and offline retail channels, marketing, and sales operations. Products are sold through its pharmacy franchise network, its own e-commerce platform, and external marketplaces such as Gmarket and Coupang.
Revenue is generated from the distribution and retail sale of partner brands' products across Korean online and offline channels, including pharmacy franchise stores, the company's e-commerce platform, and third-party marketplaces.
Traction
Reported results include 630% average annual sales growth on its e-commerce platform, 36,000+ items registered and about 1,000,000 SKUs sold per month. For partner brands, the company reports TheraBreath sales of 500,000 bottles ($6M) in the first four months and more than 30x sales growth within a year, entry into 90% of Korean on/offline sales channels, and ChildLife sales revenue growth of 72x within one year of Korean launch alongside 15x growth in Naver search counts.
βΈFull profile β market position, go-to-market, geography
Market position
The company describes its pharmacy franchise as the number one pharmacy chain in Korea, with 2,500+ stores and 68% of the domestic pharmacy franchise market. It reports that partner brand TheraBreath became the top brand in the mouthwash category at Olive Young, Korea's largest health-and-beauty retailer, and that Korea became TheraBreath's largest global sales market.
The company differentiates on being an integrated operator rather than a distributor alone, combining a large owned pharmacy franchise network for offline reach with an e-commerce platform and marketplace presence, and bundling marketing and sales support with distribution for brands entering Korea.
Go-to-market
The company markets itself to international brands on the basis of documented Korean sales results, then distributes their products into a majority of Korean on- and offline retail channels. Its pharmacy franchise footprint provides offline reach, while its own platform plus marketplaces such as Gmarket and Coupang provide online reach; it also cites search-visibility growth on Naver as part of its brand-building work.
Two groups: global consumer health, supplement and personal care brands seeking entry into Korea, and Korean end consumers purchasing those products through pharmacies and online marketplaces, including segments such as consumers in their 20s and 30s at health-and-beauty retail and Korean parents buying children's supplements.
Geography
Operations are focused on South Korea, with a pharmacy franchise network of more than 2,500 stores nationwide; the seller record for its Gmarket shop lists a business address in Mokdong, Yangcheon-gu, Seoul.
Compiled by commissioned research from 4 cited public sources β announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed β not independently audited.
Timeline Β· 3
launches, deals, and filingsOnnuristore holds an exclusive distribution partnership with oral care brand TheraBreath, distributing it across most Korean retail channels; the brand became No.1 in the mouthwash category at Olive Young and Korea became its largest global sales market.
Onnuristore launched and distributed children's supplement brand ChildLife across Korean online and offline retail channels.
Partner brand ChildLife was awarded a Best-Selling Award for Coupang's children's calcium product category in 2023.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
βΈResearch sources Β· 4
primary sources listed
- Distribution β ONNURI STORE - Health & Wellness Platformonnuriglobal.com Β· web
4 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Onnuristore do?
- Korean health and wellness distributor that manages market entry, distribution and e-commerce sales for global consumer brands.
- Who are Onnuristore's investors?
- Onnuristore's investors include Ascendo Ventures.
- Where is Onnuristore headquartered?
- Onnuristore is headquartered in Seoul, KR.