Online Prasad

OnlinePrasad.com is an Indian online devotional commerce platform that sells religious offerings and services over the web. Its catalogue is organised into poojas and brahman bhoj bookings, and a devotional products line branded "Zevotion." Pooja listings include Rudra Abhishek and Parthiv Shivling Puja, Rudra Abhishek Puja, Shiva Abhishek, Ganesha Puja and Lakshmi Puja, priced from Rs. 101 to Rs. 6,100. Brahman bhoj offerings are tied to specific pilgrimage locations, including Haridwar and Bodh Gaya, at Rs. 651 each.

The Zevotion range covers rudraksha beads with silver capping (including ek mukhi and seven mukhi variants), a 5 mukhi rudraksha mala and a gold-plated Maha Meru Shree Yantra, sold at list prices with discounts. The company also publishes festival-linked content on its blog, including downloadable eBooks on Ganesh Chaturthi and Krishna Janmashtami rituals, and Navratri guides covering ghatasthapana, tithis and nine days of bhog, alongside seasonal prasad and gift promotions.

Business model

Direct-to-consumer online sales of religious goods and ritual services, with orders placed through the website and, for some promotions, by telephone via a toll-free number. Devotional products are sold at discounts off list price, while poojas and brahman bhoj are sold as fixed-price bookings.

Revenue is generated from per-item sales of prasad and devotional products and from fixed-price fees for booked poojas and brahman bhoj offerings.

Traction

The site lists an active catalogue across poojas, brahman bhoj and devotional products, and ran recurring festival campaigns through 2014, including a Diwali week promotion timed with its angel funding announcement.

Latest developments

In October 2014 the company announced an angel round led by Hyderabad Angels with participation from The Chennai Angels and individual angel investors, for an undisclosed amount, alongside a "JagmagDiwali" week campaign expanding its range of pooja and gift items.