Online Gaming Customer Reactivation Platform

Enteractive is a business-to-business player reactivation and retention provider for online gaming operators. Its service centres on human, one-to-one telephone conversations with players rather than automated outbound calling, targeting player segments that operators' existing CRM programmes typically fail to reach, in particular dormant accounts and registered accounts that were never funded. The company positions the calls as both a revenue-recovery mechanism and a responsible-gambling touchpoint, describing conversations in which agents gather information about individual players' approach to online play.

The company states that its campaigns are used by iGaming operators in more than 50 markets and that it calls over one million players each month. Its website presents 2025 figures for deposits generated, daily player interactions and added operator net gaming revenue, and it markets the service as requiring no upfront cost and a fast integration with the operator's systems.

Business model

Enteractive sells outsourced player engagement campaigns to iGaming and sports betting operators on a performance basis: the company states operators pay only when the contacted players play, with zero upfront costs for setting up campaigns.

Performance-based fees charged to operator clients tied to reactivated player activity, rather than upfront or fixed service charges.

Traction

Reports calling more than one million players per month and publishes 2025 figures for deposits generated, daily player interactions and incremental operator net gaming revenue; testimonials come from operators including Betsson Group, Kindred Group, Stake, Coolbet, NetBet, Rootz and Rhino Entertainment.