OneOf
11 known investors
OneOf is a platform for buying and collecting NFTs from music artists, athletes, and brands, offering utility such as VIP concert tickets, real-world experiences, and signed merchandise. Users can purchase with crypto, debit, or credit card and list or gift NFTs, including a "Stadium Status" membership tied to the sport and entertainment industry.
Also known as OneOf NFT
Investors · 11
Also in the syndicate · 8
Company profile
researched Aug 2026OneOf is a Miami-based Web3 company operating a consumer NFT platform and marketplace focused on music, sports and lifestyle content. The company positions itself as a mass-consumer entry point to Web3, aiming to connect non-crypto-native fans to brands, artists and athletes, and offering technology that lets global brands and enterprises apply digital assets to commerce, loyalty and engagement without requiring users to have prior crypto expertise.
On the platform, users sign up with an email address and phone number, purchase NFTs with crypto, debit or credit card, and can list an NFT for sale or gift it to any recipient with an email address in one click. Collectibles carry utility such as VIP concert tickets, in-real-life experiences and signed merchandise. OneOf also markets "Stadium Status," a members-only club tied to the sport and entertainment industry that is admitting founding members. Drops span individual artists and larger properties, including releases tied to The Notorious B.I.G., iann dior, The Cool Kids, a Legends of Rock series and the 23rd Annual Latin GRAMMY Awards.
The platform supports NFTs on multiple energy-efficient blockchains and was built on a long-running proof-of-stake protocol; the company states minting on OneOf uses up to 2 million times less energy than proof-of-work networks and involves no gas fees. OneOf has committed to a $0 minting fee, which it describes as an industry first enabling artists to sell low-cost or free NFTs.
Founding story
OneOf was co-founded in 2021 by CEO Lin Dai, a technologist and entrepreneur who previously co-founded blockchain rewards company TAP Network and held digital leadership roles at Alloy, Emmis Communications and Keek; COO Joshua James, previously Global Head of Digital Product and Strategy at MRC Media (Billboard, The Hollywood Reporter, Vibe, Dick Clark Productions) and co-founder and CEO of ZIG Media; and Chief Strategy Officer Adam Fell, a music industry veteran. The platform was created in partnership with Quincy Jones and Quincy Jones Productions.
Business model
OneOf operates a branded NFT drop and secondary marketplace, working directly with musicians, athletes, brands and rights holders to issue digital collectibles to consumers, and licensing its technology to global brands and enterprises for commerce, loyalty and engagement programs. Consumers pay by crypto, debit or credit card; the company advertises a $0 minting fee for creators and no gas fees for users.
Sources describe consumer purchases of NFT drops and marketplace listing/resale of NFTs, plus enterprise and brand programs, with the company committing to $0 minting fees for creators.
Traction
Partners and IP cited in coverage include Doja Cat, the Christopher Wallace (The Notorious B.I.G.) estate, Whitney Houston, Quincy Jones, John Legend, Wayne Gretzky, Muhammad Ali, the Grammys, Warner Music Group, iHeartMedia, Duke Basketball, Sports Illustrated, Anheuser-Busch and Gatorade. The site lists live and completed drops across music, sports and brand categories, and the company has stated a goal of bringing the next 100 million users into the NFT and blockchain space.
Latest developments
In August 2022 OneOf announced an over-$8 million strategic funding round including Amex Ventures, Mirabaud Lifestyle Impact and Innovation Fund, Snow Hill Ventures, Sangha Capital and Chain Link Crypto Fund, and simultaneously launched a set of NFTs accessible to American Express Card Members via an American Express-hosted event. Proceeds were earmarked for further development of its NFT marketplace and growth in the music, sports and brands verticals. The website currently promotes live drops and the Stadium Status membership club.
▸Full profile — market position, technology, go-to-market, geography, history, risks & controversies
Market position
OneOf presents itself as a mass-consumer NFT platform differentiated by sustainability and accessibility rather than crypto-native trading, targeting the onboarding of 100 million users into NFTs and blockchain. Coverage notes it was co-founded in partnership with Quincy Jones and Quincy Jones Productions and had raised over $72 million by August 2022, amid a broader NFT market that one report projected to reach $13.6 billion by 2027.
Reported differentiators include an environmentally focused approach (energy-efficient proof-of-stake chains, no gas fees, $0 minting fees), a consumer-friendly purchase flow accepting credit and debit cards, one-click resale and email gifting, and inclusivity claims — the company asserts 80% of its NFT collections come from minority or woman creators.
Technology
The platform is built on a proof-of-stake blockchain protocol and supports NFTs across multiple energy-efficient chains, with company-stated energy use up to 2 million times lower than proof-of-work networks (minting compared to sending a tweet) and no gas fees. Custodial, email-based onboarding lets users buy, list, gift and trade NFTs with card or crypto payment and without wallet setup. The site references Tezos in its company information.
Go-to-market
Growth is driven by co-branded NFT drops and partnerships with well-known music, sports and consumer-brand IP holders, alongside a free, low-friction sign-up funnel and fiat payment support intended for non-technical consumers. The August 2022 American Express investment was accompanied by a partnership to launch NFTs accessible only to Amex Card Members, promoted through an American Express-hosted event.
Mainstream, non-crypto-native music, sports and lifestyle fans and collectors; on the supply side, recording artists, athletes, estates, awards bodies, media companies and consumer brands seeking NFT and loyalty programs.
Geography
Headquartered in Miami, Florida, with an earlier funding announcement datelined Los Angeles; team and advisory board members are listed in Miami, New York and Los Angeles, and the company targets fans worldwide.
History
The company launched in 2021 and announced a $63 million seed round in May 2021 with backing that included Bill Tai, Nima Capital's Suna Said, Sangha Capital, Jack Herrick and the Tezos Foundation, positioning itself as a sustainable music-focused NFT marketplace. It subsequently expanded from music into sports and lifestyle verticals and added partnerships such as Warner Music Group. In August 2022 it closed an over-$8 million strategic round led with participation from Amex Ventures and others, bringing total disclosed funding to more than $72 million, and announced an NFT program for American Express Card Members.
Risks & controversies
Coverage frames the August 2022 raise against a "crypto winter" and a maturing, consolidating Web3 market, and notes consumer perceptions that NFTs are expensive, intimidating or a way to lose money — challenges the company says it addresses through affordability and simpler onboarding. Environmental-efficiency and creator-diversity figures are company assertions.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 5
launches, deals, and filingsOneOf closed an over-$8 million strategic round including Amex Ventures, Mirabaud Lifestyle Impact and Innovation Fund, Snow Hill Ventures, Sangha Capital and Chain Link Crypto Fund, bringing total funding to over $72 million, to accelerate its sustainable NFT marketplace and growth in music, sports and brand verticals.
$8M source ↗
Alongside the Amex Ventures investment, OneOf announced a partnership with American Express to launch a set of NFTs accessible only to American Express Card Members, introduced at an American Express-hosted event.
OneOf announced an expansion beyond music into sports and lifestyle verticals along with a partnership with Warner Music Group.
Music-focused NFT platform OneOf announced it had raised $63 million to build a more environmentally sustainable marketplace for artists and fans, with participation from Bill Tai, Nima Capital's Suna Said, Sangha Capital, Jack Herrick and the Tezos Foundation.
$63M source ↗
OneOf launched its NFT platform connecting fans and collectors to musicians, athletes and brands.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 8
primary sources listed
- OneOfoneof.com · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does OneOf do?
- OneOf is a Web3 platform where fans collect and trade NFTs from music artists, athletes and brands on energy-efficient blockchains.
- Who are OneOf's investors?
- OneOf's investors include Blue Scorpion Investments, East West Ventures EWV, Koch Disruptive Technologies.