Omnichat
Hong Kong, HK · Founded 2017 · 154 employees on LinkedIn · 2 known investors
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Omnichat is an omnichannel chat commerce platform that combines messaging integration (WhatsApp, Facebook, Instagram, LINE), marketing automation, and AI agents to help brands run conversational shopping and sales across channels. Founded in 2017, it serves over 5,000 retail and e-commerce companies primarily across the Asia Pacific region.
Also known as Omni AI by Omnichat
Founders & leadership
Omnichat was founded in 2017 by Alan Chan.
Investors · 2
Funding
SEC filings, press & company announcements$1.8M disclosed across 1 of 4 rounds · 2020–2025
Source: company announcements and press reports — follow each round's link for the claim.
Company profile
researched Aug 2026Omnichat operates an omnichannel conversational CRM and chat commerce platform that unifies customer interactions across WhatsApp, Facebook Messenger, Instagram, LINE, WeChat and website live chat in a single workspace. The platform combines messaging integration with marketing automation (broadcasts, digital coupons, interactive games, abandoned-cart and website remarketing, auto-tagging and segmentation), customer service automation, and online-merge-offline sales tooling that binds customers to individual salespeople or stores and tracks revenue attribution.
The product line is organised around Omni AI, a suite of conversational AI agents covering marketing campaigns, customer service, smart shopping recommendations, customer loyalty, appointment booking and custom use cases. Omni AI Studio lets customers build bespoke agents trained on their own documents, FAQs and tone of voice, while OmniClaw is an in-platform AI assistant for campaign planning and performance analysis, and Omni AI Message Flow generates conversational campaign workflows, copy and media from a stated campaign goal. The platform also supports a bring-your-own-agent model for connecting external AI models, and offers a Social CDP that builds unified customer profiles by mapping identities across channels. Omnichat is an official WhatsApp Business Solution Provider, a Meta Business Partner and a LINE-certified partner, and integrates with e-commerce and CRM systems including SHOPLINE and CYBERBIZ.
Founding story
Alan Chan started the company in 2017 by leasing a shared workspace in Hong Kong and building the first product version, based on the premise that conversational, personalised customer experience drives brand conversion.
Business model
B2B SaaS sold on annual subscription plans (Basic, Pro, Enterprise and a custom tier) priced by quote according to the number of effective contacts and users, with tiers spanning 10,000 to unlimited contacts. Add-on modules include game and coupon modules, WhatsApp Catalog & Payment, customer surveys, customer journey, OMO sales and Social CDP. Plan fees exclude WhatsApp Business API and LINE API usage and message fees; a 14-day free trial is offered and paid users receive onboarding support.
Recurring annual subscription fees tiered by contact and user volume, plus paid add-on feature modules; messaging API and message charges are billed separately from plan fees.
Traction
More than 5,000 client companies worldwide; the company states it generates about US$26 million in quarterly revenue for clients and creates around 200,000 orders per year for brands. It reported 315% annual growth in the 2021-2022 period and over US$30 million in revenue delivered for clients. Case studies cite a 7x conversion rate for Timberland, a 3.5x website conversion increase for FILA and a 10x GMV increase for Eu Yan Sang.
Latest developments
In 2025 Omnichat launched Omni AI Agent Studio, which pairs its native AI with a range of large language models so businesses can build personalised AI agents, joined the AWS Global Marketplace, and introduced OmniClaw, an in-platform AI strategist, along with bring-your-own-agent extensibility. Awards cited for 2025 include Asia-Pacific Stevie Awards Gold, Digiz Awards Gold for Best Omnichannel Strategies and AI+ Power Awards 2025.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
Positions itself as a leading omnichannel chat commerce solution provider in the Asia Pacific region, with official WhatsApp BSP, Meta and LINE partner accreditations and more than 5,000 client brands.
Combines messaging channel integration, marketing automation and AI agents in one platform with native AI assistants that operate on the customer's own campaign and platform data, online-to-offline sales attribution down to individual salespeople and stores, and extensibility for externally built AI agents.
Technology
The platform layers Omnichat's native AI over multiple third-party large language models, with the first-generation Omni AI integrating ChatGPT 3.5. Capabilities include autonomous conversational agents with smart routing and human escalation, generative campaign workflow construction, auto-tagging and segmentation, a Social CDP for cross-channel identity mapping, chatbot and keyword auto-reply automation, and web, iOS and Android clients.
Go-to-market
Direct enterprise sales driven by demo requests and consultations, supported by industry case studies and customer testimonials. Distribution is reinforced by official partner status with Meta (WhatsApp BSP, Facebook and Instagram partner) and LINE, e-commerce and CRM platform integrations, and a listing on the AWS Global Marketplace.
Retail, e-commerce and consumer brands running online and offline sales, including multi-store operations with sales teams; referenced clients include Timberland, FILA, Eu Yan Sang and SMCP.
Geography
Headquartered in Hong Kong with services available in Hong Kong, Taiwan, Singapore, Malaysia and Thailand, offices across Southeast Asia, and reported adoption in more than 200 countries.
History
Founded in 2017, when founder Alan Chan began developing the product from a shared workspace in Hong Kong; a first-generation MVP attracted hundreds of e-commerce businesses and the company focused on an AI-powered cross-channel messaging marketing system. In 2019-2020 it gained traction with Taiwanese retail brands and raised US$0.8 million from AppWorks Ventures to expand into Southeast Asia. During 2021-2022 it became a Meta Business Partner and WhatsApp BSP and raised a US$1.8 million Pre-A round, doubling its global workforce and opening Southeast Asian offices. In 2023-2024 it became an official Meta Facebook and Instagram partner and a LINE Silver tier technology partner, launching Social CDP, the first Omni AI generation and Social Loyalty. In 2025 it launched Omni AI Agent Studio and joined the AWS Global Marketplace.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 9
launches, deals, and filingsRecognition included Asia-Pacific Stevie Awards - Gold, Digiz Awards - Gold (Best Omnichannel Strategies) and AI+ Power Awards 2025.
Omnichat launched Omni AI Agent Studio, integrating its native AI with multiple large language models so businesses can build personalised AI agents.
New solutions launched in the 2023-2024 period, with the first-generation Omni AI integrating ChatGPT 3.5.
Opened offices across Southeast Asia and doubled its global workforce during the 2021-2022 period.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
In the news
▸Research sources · 8
primary sources listed
- Omnichatomnichat.ai · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Omnichat do?
- Hong Kong-based omnichannel chat commerce and AI social CRM platform for WhatsApp, LINE, Facebook, Instagram and WeChat.
- Who founded Omnichat?
- Omnichat was founded by Alan Chan in 2017.
- Who are Omnichat's investors?
- Omnichat's investors include AppWorks Ventures, AVA Angels.
- How much funding has Omnichat raised?
- Omnichat has disclosed $1.8M raised across 1 of its 4 known rounds.
- Where is Omnichat headquartered?
- Omnichat is headquartered in Hong Kong, HK.