Omnia

Omnia, operated by Omnia Agents SL, sells an AI visibility platform that measures and works to improve how a brand appears inside AI search engines. The product runs prompts that buyers are likely to ask against major AI engines including ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Claude, Microsoft Copilot and Gemini, refreshing tracked prompts every 24 hours. Reported outputs include share of voice, brand mentions, citation sources, competitor benchmarks and feature-level sentiment analysis (where AI engines endorse or criticise a brand), broken down at brand, topic and prompt level and filterable by date range, competitor, engine, country and language.

Beyond measurement, the platform includes an agent called Omnio that follows a six-step loop: discovering the prompts buyers ask and how the brand shows up, diagnosing the site and the citation sources found, turning findings into an impact-ranked roadmap, drafting or rewriting pages targeted at specific prompts in the brand's tone of voice, pitching third-party publishers via emails drafted and sent from the user's inbox after approval, and measuring the effect of each action to feed the next iteration.

Omnia also exposes its functionality through an MCP (Model Context Protocol) server hosted at app.useomnia.com/mcp, with OAuth authentication, allowing read and write operations from Claude, ChatGPT, Cursor, VS Code, Windsurf and other MCP-compatible clients: creating brands, defining topics, adding and tagging prompts, generating insights, pulling visibility, citation and sentiment data, and bulk-exporting analytics. The same data is available through an API for BI and reporting workflows.

Founding story

Nordic9 describes Omnia as a software startup founded by Daniel Espejo in Spain, developing a SaaS platform for monitoring AI engine citations. Miguel Fernández is identified on the company blog as CTO and Founder.

Business model

B2B software-as-a-service sold by subscription with tiered plans and a 14-day free trial on the Growth plan requiring no credit card. Preqin lists a Growth plan at EUR 79 per month covering up to 25 monitored prompts, a Pro plan at EUR 279 per month covering 100 prompts with additional support, and an Enterprise plan from EUR 499 per month with extensive monitoring and a dedicated account manager. A referral partner program pays agencies and marketing consultants 10% of a referred client's annual revenue for the first 12 months, invoiced quarterly and paid by bank transfer within 30 days, with the Omnia sales team handling demos and closing.

Recurring subscription revenue across Growth, Pro and Enterprise tiers priced by the number of monitored prompts and support level, preceded by a free trial used for customer acquisition.

Traction

Customer testimonials from marketing and growth leads at INDYA, Walls.io, Dermofarm, CoverManager, Product Hackers and OkTicket; the website cites 45% more traffic from AI search and a customer statement of a 30% increase in leads coming from AI, and states some clients see results in as little as 7 days.

Latest developments

Launch of the Omnia MCP server at app.useomnia.com/mcp, providing OAuth-authenticated read and write access to brands, topics, prompts, insights, visibility, citation and sentiment data from Claude, ChatGPT, Cursor, VS Code, Windsurf and other MCP-compatible clients, alongside bulk analytics export. The company also introduced a partner program paying agencies 10% of referred clients' annual revenue for 12 months.