OKHOME
3 known investors
OKHOME is an on-demand home services app in Indonesia offering house cleaning (hourly domestic help, deep cleaning, whole-house and post-renovation cleaning), AC maintenance, and mattress/sofa dust-and-mite removal for households, offices, boarding houses, and shops. Services are booked through its mobile app and available across Jabodetabek, Bandung, Surabaya, and Bali.
Also known as OKHome · PT GIT GOW AYO
Investors · 3
Also in the syndicate · 2
Company profile
researched Aug 2026OKHOME is an Indonesian on-demand home services platform that lets households and businesses book cleaning and home maintenance work through a mobile app. Its catalogue covers daily domestic help (ART Harian, minimum two-hour order, from Rp60,000 per hour), basic and deep cleaning (from Rp67,500 per hour), air-conditioner cleaning, repair and freon refill (from Rp75,000 per visit), subscription cleaning, and OK-Hydro, a hydro-vacuum service for soft furniture using water filtration, HEPA filtration, a UVC sterilizer and an air purifier to remove mites, dust and odours (from Rp275,000).
Booking is handled end-to-end in the app: customers choose a service, date, time and duration, enter an address, select the number or preference of service partners, and pay cashlessly. Rescheduling can be done in the app's My Order menu or through customer service via in-app chat or WhatsApp; cancellations are processed by customer service and may incur a fee or be refunded as a voucher, with refunds taking up to five working days after verification. The company promotes damage insurance coverage, a loss-and-damage policy, a quality guarantee, and professional staff equipped with cleaning tools. Beyond residential customers, OKHOME markets space-care solutions for offices, boarding houses (kost) and shops under flexible partnership schemes.
The Android app is published by PT GIT GOW AYO, based in Sleman, Yogyakarta, and lists more than 100,000 downloads. Because the company was founded by South Korean founders, it has offered customer service in English and Korean alongside Indonesian.
Founding story
OKHOME was founded by South Korean entrepreneur Kim Dae Hyun, joined by Choi Jin Suk as COO and Cho Song Min as CTO. The service began operating in November 2016 and launched its mobile app in April 2017.
Business model
OKHOME operates a marketplace/on-demand model in which customers book cleaning, AC maintenance and specialised vacuuming jobs through its app and pay cashlessly per booking, with service partners dispatched to the customer's location. It also offers subscription cleaning and flexible partnership schemes for offices, boarding houses and shops.
Revenue is generated from per-service bookings priced by hour or by visit (from Rp60,000 per hour for daily home helpers, Rp67,500 per hour for deep cleaning, Rp75,000 per AC visit and Rp275,000 for OK-Hydro), plus recurring subscription cleaning packages and business contracts; cancellation fees may also apply outside the stated policy.
Traction
By early 2018 OKHOME reported roughly one thousand customers and more than two thousand completed transactions. Its Android app has recorded more than 100,000 downloads.
Latest developments
The Google Play listing notes ongoing improvements and bug fixes, with the app updated on 31 July 2026, and the service is marketed across Jabodetabek, Bandung, Surabaya and Bali with cleaning, AC maintenance, daily home assistance, mite vacuuming and subscription cleaning.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
OKHOME competes in Indonesia's on-demand home services segment against GO-JEK's GO-CLEAN, Seekmi and KliknClean.
The company emphasises legally backed damage insurance for its services, a loss-and-damage policy, a full quality guarantee, professional staff with complete cleaning equipment, three-minute app booking, and specialised equipment-based services such as OK-Hydro; multilingual customer service in English and Korean reflects its Korean founding team.
Technology
A consumer mobile application handles service selection, scheduling, address and partner preference, cashless payment, order management, rescheduling and in-app messaging with customer support. The OK-Hydro service uses hydro vacuum equipment with water filtration, HEPA filtration, a UVC sterilizer and an air purifier.
Go-to-market
Distribution is through consumer mobile apps on Google Play and iOS, supported by the company website, WhatsApp and in-app customer service, Instagram customer testimonials, and direct contact for business and partnership arrangements covering offices, boarding houses and shops.
Households in major Indonesian cities, plus offices, boarding houses (kost), shops and worship spaces; the company has also catered to English- and Korean-speaking customers through multilingual customer service.
Geography
Services are offered in Jabodetabek, Bandung, Surabaya and Bali; at the time of its 2018 seed round the service covered only Jakarta and surrounding areas. The app's developer entity, PT GIT GOW AYO, is registered in Sleman, Yogyakarta.
History
Operations started in November 2016 in Jakarta and its surrounding area, followed by a mobile app launch in April 2017. On 31 January 2018 the company announced US$300,000 (about Rp4.3 billion) in seed funding from K-Cube Ventures and Spring Camp, at which point it reported around a thousand customers and more than two thousand completed transactions and served only Greater Jakarta. It has since expanded its service coverage to Jabodetabek, Bandung, Surabaya and Bali, and broadened its offering to include AC repair and freon refill, mite vacuuming (OK-Hydro) and subscription cleaning.
Compiled by commissioned research from 5 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 2
launches, deals, and filingsOKHOME announced seed funding of US$300,000 (about Rp4.3 billion) from K-Cube Ventures and Spring Camp, to be used to improve its services.
$300K source ↗
OKHOME launched its mobile application in April 2017, after starting operations in November 2016.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 5
primary sources listed
- OKHOMEokhome.id · web
5 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does OKHOME do?
- OKHOME is an Indonesian on-demand app for home cleaning, air-conditioner maintenance and dust-mite vacuuming.
- Who are OKHOME's investors?
- OKHOME's investors include Kakao Ventures.