Odins
Oslo, NO · 2 known investors
Find your way into Odins
351 people in our graph share verified history with the Odins team — schools, employers, funds. One of them is your warm intro.
Johanunlockedknows Rune Syvrud Sandåker · together at Innovation Norway (overlapped)
×2knows the team · via Innovation Norway
×5knows the team · via EADA Business School
×3knows the team · via Heriot-Watt University
knows the team · via Bergen kommune
Odins builds a Bayesian marketing mix modeling platform that quantifies how marketing spending drives revenue across channels. Teams can query the model directly within AI assistants like Claude, ChatGPT, and Copilot to answer budget allocation, scenario, and ROI questions.
Founders & leadership
RS

Rune Syvrud SandåkerCo-FounderHe previously founded or held a stake in several companies including Proletar AS (acquired by The North Alliance) and has been an investor and startup advisor through his holding company Syvsand AS.
MW

Investors · 2
Alliance VClisted by Alliance VCOslo
How we know: Alliance VC's portfolio page · the VCSheet dataset · Not right? Tell us
Frequently asked questions
- What does Odins do?
- Odins builds a Bayesian marketing mix modeling platform that quantifies how marketing spending drives revenue across channels. Teams can query the model directly within AI assistants like Claude, ChatGPT, and Copilot to answer budget allocation, scenario, and ROI questions.
- Who founded Odins?
- Odins was founded by Rune Syvrud Sandåker, Magnus Wrangell Ruud.
- Who are Odins's investors?
- Odins's investors include Alliance VC, Alliance Venture.
- Where is Odins headquartered?
- Odins is headquartered in Oslo, NO.


