Odeeo

Odeeo (legal name Sonic Odeeo Ltd) operates an in-game audio advertising platform that inserts non-interruptive audio advertisements into mobile games while play continues, rather than pausing gameplay for interstitial or video units. Developers integrate a proprietary SDK, available with a Unity plugin, which supports two ad unit types: a "Standard" system-initiated unit that runs in the background of gameplay, and a "Rewarded" unit that lets players redeem in-game rewards for listening. The SDK provides user-level impression data and connects to leading mobile measurement partners so publishers can analyze monetization and lifetime-value data.

On the supply side, Odeeo offers the Odeeo Portal, a self-service platform for publishers to manage ad inventory and placements and to access reporting dashboards for campaign performance. On the demand side, the company positions in-game audio as a channel offering scale, measurability and player attention for brand advertisers; its in-app audio inventory has been made available for buying through Walmart DSP. The company reports figures of more than 300 million monthly active users, over 12 billion monthly bid requests, more than 1,000 premium mobile games and reach across 150+ country markets.

Founding story

The company was founded in 2021 in Herzliya, Israel by digital advertising veterans Amit Monheit and Elad Stern, with the stated aim of building advertising solutions for developers and advertisers in the audio ecosystem and improving the in-game advertising experience through audio.

Business model

B2B two-sided advertising marketplace: Odeeo aggregates in-game audio inventory from mobile game publishers via its SDK and sells access to that inventory to brand advertisers and demand-side platforms, including via Walmart DSP. Publishers are offered incremental ad revenue described as up to roughly 10% uplift, while advertisers bid on the inventory.

Advertising revenue generated from brand campaigns bidding on Odeeo's in-game audio inventory, with revenue shared with the mobile game publishers whose games carry the ad units.

Traction

Odeeo reported more than 500 games directly integrated and hundreds of advertisers actively bidding on its inventory as of June 2022; company materials cite 1,000+ premium mobile games, 300M+ monthly active users, 12B+ monthly bid requests and reach in 150+ countries. Publisher references report incremental ad revenue lifts of roughly 7% (MondayOFF) and up to 8% (Lihuhu), and MondayOFF describes a partnership dating to 2021. Headcount is reported at 36.

Latest developments

Recent company posts cover the availability of Odeeo's premium in-app audio inventory through Walmart DSP, the release of SDK 3.5 with deep linking, UI controls and advanced ID support, a Lihuhu case study showing up to an 8% ad revenue increase, and commentary on audio buying workflows and in-app advertising themes from Cannes Lions. The company is recruiting, with open sales positions listed.