Odds88
1 known investors
Odds88 provides modular, customizable products and services for the sports betting market, intended to be integrated by businesses operating in that industry.
Also known as TradeArt
Investors · 1
Company profile
researched Aug 2026Odds88 is a business-to-business technology provider headquartered in Tallinn, Estonia, supplying sportsbook aggregation, data feeds and automation tooling to betting operators. Its offering is built on a modular framework that operators can configure and customise, with the stated aim of supporting flexibility, scalability and precision in both regulated and emerging markets.
The product portfolio includes an Odds Aggregation API that combines proprietary and third-party feed providers for global and local markets; the BetRank Automation Engine, an algorithmic system that analyses betting activity in real time to assess theoretical value and reduce manual oversight; risk management analytics modules for detecting irregular betting patterns, monitoring exposure and maintaining data integrity; dynamic user templates that allow operator dashboards to be adapted to brand identity and regional requirements; and a fallback and reliability layer that switches automatically between feed suppliers to maintain uptime. According to company information cited in coverage, the platform covers more than 110 sports and delivers over 4,000 events daily by aggregating multiple data sources across mainstream and niche disciplines.
Business model
Odds88 sells modular sportsbook technology and data services to betting operators, which integrate its APIs, automation engine, risk tools and configurable dashboards into their own products.
Latest developments
Following its January 2025 launch under the Odds88 name, the company appointed Will Fyler as Managing Director in August 2025.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
Positioned as a sportsbook aggregation and automation supplier within the Yolo Group ecosystem, competing in the B2B odds data and betting technology segment.
Emphasises a modular, customisable architecture, breadth of sports and event coverage, automation of trading and risk oversight, and feed-level redundancy for uptime.
Technology
The platform aggregates multiple odds and data feeds through an API, applies AI-driven systems to process high-volume data in real time for pricing optimisation and trading control, and includes redundancy that automatically switches between feed suppliers to maintain continuity. Additional modules cover risk analytics and configurable operator interfaces.
Go-to-market
Online and regulated betting operators, including those serving localised regional markets.
Geography
Headquartered in Tallinn, Estonia, with regional coverage cited across Europe and Asia and a multilingual, localisation-oriented platform serving a global portfolio of operators.
History
Odds88 launched officially in January 2025 following the rebranding of TradeArt, a previously established data aggregation platform, marking a shift from feed supply to a broader sportsbook technology offering. The company operates within the Yolo Group ecosystem of gaming, fintech and data ventures. In August 2025, Will Fyler was appointed Managing Director.
Compiled by commissioned research from 3 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 2
launches, deals, and filingsOdds88 officially launched in January 2025 following the rebranding of the data aggregation platform TradeArt, expanding from feed supply into full-service sportsbook technology.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 3
primary sources listed
- Odds88 - iGaming Expressigamingexpress.com · web
3 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Odds88 do?
- Estonia-based B2B provider of modular sportsbook technology, odds aggregation and betting automation tools for operators.
- Who are Odds88's investors?
- Odds88's investors include Yolo Investments.