What does Observe do?

UK aquaculture monitoring startup using underwater cameras and computer vision

Observe was founded by Hemang Rishi, Pieter Fabry in 2017.

Who are Observe's investors?

Observe's investors include Entrepreneur First.

Where is Observe headquartered?

Observe is headquartered in London, GB.

Observe

Entrepreneur First '17

London, GB · Founded 2017 · 1 known investors

Find your way into Observe

546 people in our graph share verified history with the Observe team — schools, employers, funds. One of them is your warm intro.

Deji Sasegbonunlockedknows Hemang Rishi · together at Imperial College London (overlapped)

knows the team · via National University of Singapore

×3knows the team · via Entrepreneur First

×5knows the team · via Imperial College London

knows the team · via Winchester College

knows the team · via Ogilvy & Mather Advertising

Observe built a monitoring system for aquaculture that used underwater cameras and computer vision to follow fish behaviour, feeding, and biomass growth in sea pens. Farm operators used its dashboard to adjust feeding and track stock conditions. The company was acquired by AKVA in 2024.

AgTech

Founders & leadership

Observe was founded in 2017 by Hemang Rishi and Pieter Fabry.

Hemang Rishi inCEOHemang holds a First Class degree in Electrical and Electronic Engineering from Imperial College London. Before founding Observe, he worked in Dyson's research division.

Pieter Fabry inCTOPieter graduated from Imperial College London with a First Class degree in Electrical and Electronic Engineering. He has worked on applying reinforcement learning models to video data and previously conducted nano-satellite research.

Investors · 1

Entrepreneur FirstBengaluru · $1M – $7M

Company profile

researched Aug 2026

None of the supplied source documents describe Observe (observe.tech), the London-based aquaculture monitoring company founded in 2017. Sources [0]-[4] concern Observe, Inc., a San Mateo, California observability software vendor founded and incubated by Sutter Hill Ventures, led by CEO Jeremy Burton and operating at observeinc.com — a distinct company with a different domain, sector, headquarters and leadership. Source [5] concerns Observe.AI, a Redwood City contact-centre AI company. Sources [6] and [7] are London startup pitch-event listings that use the word "observe" only in generic phrasing and contain no reference to the company.

Because every supplied document is about a different entity, no externally sourced funding rounds, metrics, events, headcount, or competitor information can be attributed to Observe (observe.tech). The profile therefore rests entirely on internally held facts, which are not re-emitted here.

Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.

▸Research sources · 8

primary sources listed

AI-powered Observability Engineered for Scale - Observeobserveinc.com · web

8 public sources were cited for this profile; the first-party ones are listed here.

Frequently asked questions

What does Observe do?: UK aquaculture monitoring startup using underwater cameras and computer vision
Who founded Observe?: Observe was founded by Hemang Rishi, Pieter Fabry in 2017.
Who are Observe's investors?: Observe's investors include Entrepreneur First.
Where is Observe headquartered?: Observe is headquartered in London, GB.