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Obert
Techstars '26Santa Monica, US · Founded 2024 · 2 employees on LinkedIn · 1 known investors
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Obert designs and sells workwear specifically tailored for women in construction and industrial jobs, with anatomically designed fit, functional features like pockets, and lightweight durable materials. The company develops products in collaboration with its community of working women to address gaps in the traditional workwear market.
Also known as Obert Workwear
Founders & leadership
Obert was founded in 2024 by Katherine B..
Investors · 1
How we know: the Techstars portfolio · open dataset · Top 3000 Accelerator Startups (no YC) 2026-08 · Not right? Tell us
Company profile
researched Sep 2026Obert is a direct-to-consumer apparel brand that designs workwear for women working in construction, engineering, manufacturing and the skilled trades. Its catalog is currently narrow: the Edith Pant, a work pant priced at $128 in black and navy; the Florence Boot, a safety boot priced at $228 in brown and black; a $5 sticker pack; and gift cards from $25. Some items, including the Florence Boot, have been sold out and offered via a waitlist and back-in-stock notifications.
The Edith Pant is described as using durable four-way stretch, water-resistant fabric, with seven functional pockets and a high-rise waist intended to stay in place during crouching and climbing. The company frames its products as an alternative to men's work pants that gap at the waist, sag in the seat and have shallow pockets. Obert states four standards: fit and function (designed by an all-female team and fit tested on women), hand-selected technical materials chosen for stretch and movement instead of stiff canvas, safety products engineered to meet and exceed ASTM standards, and community building among tradeswomen.
Business model
Obert sells finished apparel and footwear directly to consumers through its own Shopify-based online store, and also offers bulk supply to corporate teams needing workwear, including co-developing products not currently in its range for partner companies.
Revenue comes from online product sales at fixed retail prices (Edith Pant $128, Florence Boot $228, sticker pack $5, gift cards from $25), plus an optional $3.98 "Checkout+" fee that covers return and exchange handling and shipping costs, and corporate team orders.
Traction
The Edith Pant carries 54 customer reviews and the Florence Boot 8 reviews on the company's store; at the time of review three products were in stock and two were out of stock, with the Florence Boot offered through a waitlist.
Latest developments
The Florence Boot was listed as sold out with a waitlist and back-in-stock notification signup, and the company was running a sticker-pack promotion offering 20% off with a code.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
An early-stage niche brand addressing women's fit in the work apparel and safety footwear category, with a small catalog of four listed products.
Products are designed by an all-female team and fit-tested on women rather than adapted from men's sizing, with emphasis on four-way stretch technical fabrics, functional pocket capacity, high-rise waists, and safety items engineered to meet or exceed ASTM standards.
Technology
Product-level technical claims center on durable four-way stretch and water-resistant fabrics, seven-pocket construction and high-rise waist patterning in the Edith Pant, and safety footwear engineered against ASTM standards.
Go-to-market
Sales run through the company's own website with free standard U.S. shipping, supported by Instagram and TikTok channels, promotional discount codes, an email capture flow that offers 10% off in exchange for the customer's occupation, waitlists and back-in-stock alerts, and a direct email channel (hello@obertworkwear.com) for corporate partnerships.
Women employed in construction, engineering, manufacturing and skilled trades, including field, shop-floor, warehouse and mixed field-to-office roles, as well as corporate teams that purchase workwear for employees.
Geography
Ships to customers across the United States, including Alaska and Hawaii, with international expansion stated as in progress.
History
Obert offers the Edith Pant and Florence Boot and says it develops products iteratively through feedback from its community of working women, with the aim of expanding its range beyond current offerings.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Related companies · 2
Companies working in the same space as Obert.
▸Research sources · 8
primary sources listed
- Obertobertworkwear.com · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Obert do?
- Direct-to-consumer workwear brand making pants and safety boots designed and fit-tested for women in the trades.
- Who founded Obert?
- Obert was founded by Katherine B. in 2024.
- Who are Obert's investors?
- Obert's investors include Techstars.
- Where is Obert headquartered?
- Obert is headquartered in Santa Monica, US.