Nyk
2 known investors
Nyk is a mobile learning app that teaches practical skills through personalized plans, bite-size video lessons, and hands-on challenges. It offers a game-like, self-paced experience with over 100 skills, adapting the learning path to each user's goals and interests.
Also known as bynyk.com · Now You Know
Investors · 2
Company profile
researched Aug 2026Nyk, branded "Now You Know" and operating at bynyk.com, sells self-paced skill-learning content delivered as bite-size video lessons paired with hands-on challenges. Users begin with a short quiz covering how they learn, what motivates them and what they are curious about, and receive a personalized plan that continues to adjust as they progress. A weekly path structures the experience around short video lessons (roughly five to six minutes each), a "make it yourself" challenge, and a step in which learners share what they produced, with visible skill-completion progress.
The content library is described as 100+ skills with new lessons added weekly, taught by practitioners. Listed topics cluster into three plan tracks promoted on the site — an herbal/natural remedies plan, a maker/crafts plan, and an "earning" plan. Example units include herbal wellness kits, chamomile and sleep blends, calendula face cream, melt-and-pour soaps, shower steamers, candles, pressed-flower and photo frames, mandala art, cookie and cupcake decorating, chocolate tempering and drip cakes, plus monetization lessons such as building a selling profile, pricing, and taking a first order.
Alongside the app-style plans, the site sells discrete online courses and course bundles through an e-commerce checkout. The Herbalist Bundle packages four courses — Women's Health Formulas, Sleep & Stress Remedies, Digestive & Gut Health, and Immune System Boosters — with printable bonus guides, marked down from a stated $163 list to $49 as a one-time payment with lifetime access. Herbal instruction is credited to certified herbalist Brianna Cherniak, founder of the herbal apothecary Moss Medicine, who is described as having attracted over 200,000 herbal enthusiasts.
Business model
Direct-to-consumer digital education. Nyk sells online courses and discounted multi-course bundles as one-time purchases with lifetime access, alongside personalized learning plans delivered through mobile apps distributed on Google Play and the App Store. A 30-day money-back guarantee is offered, and customer support runs through a help center and support@bynyk.com.
One-time payments for individual courses and bundles (for example four herbal courses listed at $163 and sold for $49), with lifetime access to purchased material.
Traction
The site cites a 4.7 rating from about 2,706 Trustpilot reviews and a library of more than 100 skills with new lessons weekly; apps are listed on both Google Play and the App Store.
▸Full profile — market position, technology, go-to-market
Market position
Positioning combines app-style, game-like progression and short video format with tangible outcomes — learners make physical products — and an explicit monetization track that teaches selling, pricing and taking first orders, plus lifetime access and a 30-day refund guarantee.
Technology
Consumer mobile and web application that generates and continually adjusts a personalized learning plan from a quiz on learning style, motivation and interests, with short-form video lessons, game-like progress tracking, weekly scheduled paths, and hands-on challenge and sharing steps; an e-commerce cart and checkout supports course purchases.
Go-to-market
Self-serve web storefront and mobile apps on Google Play and the App Store, entry through a short onboarding quiz and free plan builders ("Build my herbal plan", "Build my maker plan", "Build my earning plan"), promotional bundle discounts, instructor-led credibility (a named certified herbalist), customer testimonials, and Trustpilot review social proof.
Consumer learners interested in natural remedies and herbalism, home crafts and DIY making (soaps, candles, baking, decorating, art), and in earning income from what they make; testimonials reference individual adults and families.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
▸Research sources · 8
primary sources listed
- Nykbynyk.com · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Nyk do?
- Nyk ("Now You Know") is a mobile learning app teaching practical maker, herbal and side-income skills via short video lessons.
- Who are Nyk's investors?
- Nyk's investors include Emerge Ventures, Stardom.