Nuua
1 known investors
NUUA is an AI-powered travel technology platform offering integrated flight and travel solutions for businesses, combining NDC, GDS, and LCC distribution capabilities, alongside consumer mobile applications for restaurant discovery and navigation across Asian cities.
Also known as NUUA · Nuua Inc. · NUUA Technology Inc.
Investors · 1
Company profile
researched Aug 2026NUUA is a Seoul-headquartered travel technology company that builds AI-based flight distribution and booking software for travel businesses, alongside consumer travel applications. Its core business line, NUUA Intelligence, combines the company's aviation distribution capabilities with AI to deliver integrated flight and travel solutions spanning NDC, GDS and LCC content.
The product portfolio is delivered through two main components. NUUA Office is a booking platform on which travel sellers can shop, book and service GDS, NDC and LCC content from a single screen, with automated back-office functions for ticketing, reissuing and cancellation. NUUA Aggregator is an all-in-one API that connects suppliers and provides access to content from more than 100 global airlines, including fares and ancillaries such as additional baggage and upgrades. The company states that its accreditation removes the need for customers to complete their own BSP and GDS registrations before selling flights.
On the consumer side, NUUA TRAVEL publishes free mobile applications, including an AI-based restaurant finder for locating nearby restaurants and a subway navigation app covering 12 Asian cities.
Business model
NUUA sells flight distribution technology to travel businesses, offering a booking and back-office platform (NUUA Office) and an aggregation API (NUUA Aggregator) that give sellers access to GDS, NDC and LCC airline content under NUUA's own IATA accreditation. It separately distributes free consumer mobile travel apps.
Traction
The company reports IATA ARM Index certification obtained in 2021 as the first in Korea, recognition in the AI Grand Challenge run by the Ministry of Science and ICT (second place in 2021 and Minister's Awards in 2022 and 2023), an award from the Korea Tourism Organization in 2022, and access to content from over 100 global airlines through its aggregator.
Latest developments
In December 2024 the company reported raising $10 million in funding directed at technology development for the tourism market. Product sites operated by NUUA Technology Inc. carry a 2025 copyright, and the company continues to recruit.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
NUUA describes itself as an Asian travel-tech startup and states it was the first company in Korea, and seventh worldwide, to be certified on IATA's Airline Retailing Maturity (ARM) Index. Its consumer app was ranked the top Korean travel app for Chinese independent travelers visiting Korea on the iOS App Store in 2015-2016.
Technology
The platform integrates GDS, NDC and LCC airline content through a single API, giving access to more than 100 global airlines, and applies AI to flight and travel distribution. Automation in the back office is stated to reduce ticketing, reissuing and cancellation workload by up to 80 percent. The company holds IATA ARM Index certification, IATA BSP authorization for booking and payment, PCI DSS compliance for card transactions, and ISO 27001/27002 information security certification including ISMS.
Go-to-market
The company markets its distribution products directly to travel businesses through dedicated product sites (nuua.flights, nuua.technology) and a partner contact channel, and builds visibility through airline partnerships, government and industry awards, and startup showcase events in Korea and Japan.
Travel businesses and sellers of air tickets that need airline content and booking infrastructure, plus consumer travelers using the company's restaurant discovery and subway navigation apps.
Geography
Headquartered in Seoul, Republic of Korea, with website localization in Korean, English, Japanese, simplified and traditional Chinese; consumer subway navigation coverage spans 12 Asian cities, and business activity has included partnership work with Singapore Airlines and an appearance at the Fukuoka Venture Market in Japan.
History
Company materials reference activity from at least 2015-2016, when its travel app ranked first among Korean travel apps for Chinese independent travelers on the iOS App Store, and a 2017 win in a Korean AI contest on detecting fake news. Subsequent milestones include industry-academia programs from 2019, second place in the AI Grand Challenge in 2021 and IATA ARM Index certification the same year, an NDC partnership with Singapore Airlines in 2022, Ministry of Science and ICT Minister's Awards in 2022 and 2023, and a reported $10 million funding round in December 2024.
Compiled by commissioned research from 6 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 9
launches, deals, and filingsKorean outlet ET NEWS reported that NUUA raised $10 million USD in funding to drive technological innovation in the tourism market, per the company's newsroom listing.
$10M source ↗
Tech 42 reported comments by CEO Seo Deokjin on innovating the global ticket distribution market with AI and data technology.
Japanese outlet Techable reported NUUA took the stage at the Fukuoka Venture Market.
Press coverage listed in the company newsroom reported that Singapore Airlines partnered with NUUA, with the Korean startup joining SIA's NDC distribution program.
IT BizNews reported that the Korea Tourism Organization's CEO recognized NUUA as an AI travel startup.
The company lists Minister's Awards from the Ministry of Science and ICT in the AI Grand Challenge for 2022 and 2023.
NUUA was reported as the first company in South Korea to obtain IATA Airline Retailing Maturity (ARM) Index certification; company product sites state it ranks 1st in Korea and 7th in the world.
AI Times reported NUUA placed second in the annual AI Grand Challenge.
WIKITREE reported NUUA among winners of a Detecting Fake News AI contest with a total support fund of 1.5 billion won.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 6
primary sources listed
- Nuuanuua.ai · web
6 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Nuua do?
- Korean travel-tech company providing AI-based flight distribution software aggregating GDS, NDC and LCC content, plus consumer travel apps.
- Who are Nuua's investors?
- Nuua's investors include Kiwoom Investment.