NUBO

NUBO, an acronym for New Urban Office, is an Italian company that gives professionals and companies access to flexible workspace through a single platform. Its earliest model converted vacant or underused urban venues — bars, restaurants, hotels and unused rooms — into working areas available to subscribers, with free WiFi, unlimited water and coffee and on-site support from partner venues, positioned as cheaper than renting a shared desk in a traditional coworking space. Users paid a subscription to move day by day between locations in the network according to their schedule, while venue operators gained an additional revenue stream from otherwise idle hours. Spaces were selected against safety and functionality requirements.

The current offering presented on the company website spans private offices, coworking spaces, on-demand flexible desks, meeting rooms and event spaces. NUBO positions itself as a single access point to the office market: clients submit one request and receive recommendations, with the company stating that its advisory service is free and impartial and that it negotiates contract terms on the client's behalf. Customers can combine different space types into a bespoke mix. The site cites Milan, Rome and Madrid as leading cities and reports availability across more than 20 cities.

Founding story

The project was started by Laura Berta and Marco Coppola, both 29 at the time of 2022 press coverage, who began on an experimental basis in Milan and planned to expand as hospitality activity resumed. Berta is described as founder and both are referred to as co-founders.

Business model

NUBO aggregates third-party workspace supply — originally hospitality venues with idle capacity, later coworking operators and office landlords — and intermediates between them and end users. Members obtain access through a subscription, while companies seeking offices use NUBO's search and advisory service, which is stated to be free to the client, with NUBO negotiating terms with providers. Partner venues gain incremental revenue from their spaces.

User subscriptions provide access to the network of workspaces; the advisory and brokerage service for office search is offered to clients at no cost, with NUBO negotiating contract terms on their behalf.

Traction

The company website reports more than 500 workspaces, 20-plus cities and over 2,000 NUBO members. Client testimonials come from founders and executives at Blubrake, G2Q, Gamindo and Baxzos & Pearson.

Latest developments

The company blog continued publishing office real estate content through April 2026, including material on accessing the office market through a single point and guidance on finding office space for startups and small companies.