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Nozzle
Techstars '16Lehi, US · Founded 2013 · 22 employees on LinkedIn · 1 known investors
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Nozzle collects and processes billions of daily SERP data points to provide SEO professionals with rank tracking and search visibility analytics. The platform helps agencies and SEO teams monitor keyword rankings and make data-driven optimization decisions.
Also known as nozzle.io · Nozzle.io
Founders & leadership
Investors · 1
How we know: the Techstars portfolio · open dataset · Top 3000 Accelerator Startups (no YC) 2026-08 · open dataset · 5k.vc investor directory · Not right? Tell us
Company profile
researched Sep 2026Nozzle operates a keyword rank tracking and SERP monitoring platform aimed at SEO practitioners. Rather than reporting only a site's top-ranking page, the tool tracks an entire brand's presence across a search results page, including social media profiles and an unlimited number of matching domains, and allows users to track an unlimited number of competitors. Share of voice can be viewed by domain, subdomain, URL and brand, and newly added competitors are backfilled against previously collected data.
Beyond ordinary rank position, the platform exposes additional result-level measures such as ad-adjusted rank, pixels from the top of the page, above-the-fold percentage, SERP percentage, estimated traffic, CTR, and the presence of SERP features such as knowledge graphs. Tracking frequency is configurable per keyword — from every five minutes or hourly through daily, weekly or monthly — so that high-value head terms and long-tail terms can be scheduled differently. Collected data, including raw HTML, is retained indefinitely and can be accessed through CSV export, SQL, an API and a BigQuery integration.
The company positions distinct offerings for enterprise keyword lists, agencies serving clients of varying size, local businesses tracking location-specific results, and competitive research use cases.
Founding story
According to the company, its founders were working as agency SEOs and in 2012 began searching for a rank tracker that met their agency's requirements. After evaluating existing tools without finding one that met their expectations, they started Nozzle in 2014 with the stated aim of building rank tracking software that provided a complete picture of SERP visibility. The name was chosen to reflect the idea of channelling a large stream of search data into a usable form for SEO professionals.
Business model
Nozzle sells access to its rank tracking software on published plans and pricing, stating that there is no minimum spend and no qualification call required to sign up; prospects can also request a live demo. Pricing flexibility is tied to how frequently keywords are scheduled for tracking.
Subscription-style access to the rank tracking platform under published plans and pricing, with tracking cost linked to keyword volume and scheduling frequency.
Traction
The company states it collects billions of SERP data points every day. Its website displays aggregate review scores of 4.6/5 from 112 ratings, 4.9/5 from 24, 4.96/5 from 529 and 4.8/5 from 83, and its GitHub organization has 157 followers.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
Nozzle positions itself against mainstream rank trackers by offering full-SERP coverage, unlimited competitor tracking, indefinite data retention and granular result-level metrics rather than a single top-ranking page position.
Unlimited competitor and domain tracking with retroactive backfill of newly added competitors, permanent retention of all data including raw HTML, per-keyword scheduling from five-minute to monthly intervals, and metrics beyond rank such as pixels from top, above-the-fold percentage and ad-adjusted rank.
Technology
The platform collects billions of SERP data points daily and stores all historical data, including raw HTML, without expiry. It computes result-level metrics such as ad-adjusted rank, pixels from top, above-the-fold percentage, SERP percentage, estimated traffic and CTR, and detects SERP features. Scheduling can be set as frequently as every five minutes. Data egress options include CSV, SQL, an API and BigQuery. The engineering team works in Go and JavaScript/React, and publishes open-source projects on GitHub.
Go-to-market
Self-service sign-up with transparent plans and no minimum spend or qualification call, alongside a live demo request path. Marketing is organized around use-case landing pages for enterprise, agency, local and competitive tracking, and the site features testimonials from SEO practitioners at Wayfair, Locomotive Agency and Pillar Four Media, plus aggregate ratings displayed from review platforms.
Enterprise in-house SEO teams with large keyword lists, SEO and digital agencies serving both large and small clients, local businesses monitoring location-specific results, and data-oriented SEO analysts who work with SQL, APIs and BigQuery.
Geography
The GitHub organization lists Utah as its location; a company directory listing places the business in South Jordan, Utah, United States.
History
The founding team's search for an adequate rank tracker began in 2012 and the product effort started under the Nozzle name in 2014. The company has since scaled its data collection to what it describes as billions of SERP data points per day and maintains a public GitHub organization with open-source projects including the Go library "throttler", Hugo snippets, and several AngularJS components.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Related companies · 5
Companies working in the same space as Nozzle.
▸Research sources · 8
primary sources listed
- Nozzlenozzle.io · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Nozzle do?
- Nozzle is an enterprise SEO rank tracking platform that collects billions of daily SERP data points for search visibility analysis.
- Who are Nozzle's investors?
- Nozzle's investors include Techstars.
- Where is Nozzle headquartered?
- Nozzle is headquartered in Lehi, US.