Novu Developer Tools Tel Aviv

Novu is open-source communication infrastructure for software products and AI agents. The platform is organized around two products. Novu Notify orchestrates product notifications across channels including in-app Inbox, email, SMS, push and chat: a single workflow is triggered once and Novu handles routing, conditions, delays and fallbacks across channels. It includes user-controlled notification preferences with quiet hours and snooze, digests that bundle multiple notifications into one, and rate limits that cap notification frequency. An embeddable Inbox component is distributed as a React package (@novu/react) and is documented for use with Next.js, Remix and React, with light and dark themes and features such as mark-all-as-read, archiving, and unread/archived filtering.

Novu Connect places AI agents into the messaging channels users already use, supporting two-way conversations. The company describes a flow of event, notify, engage and resolve: an application notifies a user when something happens, the user opens the notification and begins a conversation with the agent in their preferred channel, and the agent resolves the issue conversationally. Connect passes full conversation history and state with every message so agents do not need to maintain their own session store, and provides human-in-the-loop approval inside the conversation before an agent performs actions such as issuing a refund, provisioning, deploying or calling a tool on an MCP server. Channel-specific capabilities cited for Slack include threaded-reply context, Block Kit rich messages, action and approval buttons, live typing and read states, and messages that update in place. Listed channels include Slack, Microsoft Teams, WhatsApp Business, Telegram, Email, iMessage, Inbox, Push, Chat, SMS, Discord, Linear, Zoom and Google Chat, and customers can use their existing push, SMS and chat providers.

Business model

Novu offers an open-source notification and communication layer that development teams embed in their applications, with a hosted service alongside a self-hosted deployment option for organizations that need to keep data in their own infrastructure or private cloud. Adoption is driven through the open-source project and developer tooling, with enterprise-oriented compliance, security and governance capabilities positioned for regulated environments, and a "book a call" motion for larger buyers.

Traction

The company's site states that 1.5 billion messages were sent in the last month and cites case studies from engineering teams, including Deriv.