Novidea
Founded 2009 · 11 known investors
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Ask Scott Tobin to introduce you to Roi Agababa
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Novidea offers a cloud-native, data-driven insurance management platform built on Salesforce for the insurance industry, covering the entire insurance distribution lifecycle. It provides brokers and insurance businesses with anywhere, any-device access to customer data, analytics, and integrations via an open API architecture.
Founders & leadership
Novidea was founded in 2009 by Roi Agababa.

Investors · 11
How we know: a partner's Signal profile · funding news · prnewswire.com · Not right? Tell us
How we know: Cross Creek Advisors's portfolio page · prnewswire.com · the VCSheet dataset · Not right? Tell us
How we know: novidea.com · Not right? Tell us
How we know: JAL Ventures Ltd.'s portfolio page · novidea.com · Not right? Tell us
How we know: funding news · calcalistech.com · Not right? Tell us
How we know: funding news · lifeinsuranceinternational.com · Not right? Tell us
Also in the syndicate · 3
Funding
SEC filings, press & company announcements$50M disclosed across 1 of 4 rounds · 2020–2024
- Undisclosed amountSeries CApr 2024
Battery Ventures, Cross Creek, HarbourVest Partners, Israel Growth Partners, JAL Ventures, KT Squared
Source ↗ - $50MSeries CMay 2023 · 2 sources
Battery Ventures (lead), Cross Creek, Israel Growth Partners (IGP), JAL Ventures, KT Squared
Source ↗ - Undisclosed amountSeries BJun 2021
Israel Growth Partners (IGP) (lead), 2B Angels, JAL Ventures, KT Squared
Source ↗ - Undisclosed amountseries BNov 2020
JAL Ventures Fund II (lead), 2B Angels, KT Squared LLC, Salesforce
Source ↗
Source: company announcements and press reports — follow each round's link for the claim.
In the news
Frequently asked questions
- What does Novidea do?
- Novidea offers a cloud-native, data-driven insurance management platform built on Salesforce for the insurance industry, covering the entire insurance distribution lifecycle. It provides brokers and insurance businesses with anywhere, any-device access to customer data, analytics, and integrations via an open API architecture.
- Who founded Novidea?
- Novidea was founded by Roi Agababa in 2009.
- Who are Novidea's investors?
- Novidea's investors include 2B.VC, Battery Ventures, Cross Creek Advisors, Israel Growth Partners, JAL Ventures Ltd., 2B Angels, HarbourVest Partners (Canada), Salesforce Ventures.
- How much funding has Novidea raised?
- Novidea has disclosed $50M raised across 1 of its 4 known rounds.






