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Novella

1 known investors

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Novella develops plant-derived bioactive ingredients grown from individual cultured fruit cells rather than whole plants, using its AuraCell cell-cultivation technology to produce full-spectrum nutrient compounds. The company sells these ingredients B2B to supplement and enhance wellness and nutrition product formulations.

Founders & leadership

AM
Antonio Martinez DescalzoCEO
EA
Einat AnidjarCOO
ID
Itay DanaCo-founder & CBDO
SB
Shimrit Bar-ElCo-founder & CTO
KA
Koby AvidanCo-founder & Chairman

Investors · 1

Frequently asked questions

What does Novella do?
Novella develops plant-derived bioactive ingredients grown from individual cultured fruit cells rather than whole plants, using its AuraCell cell-cultivation technology to produce full-spectrum nutrient compounds. The company sells these ingredients B2B to supplement and enhance wellness and nutrition product formulations.
Who are Novella's investors?
Novella's investors include Plug and Play Ventures.