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Novalia
Techstars '18Cambridge, GB · Founded 2006 · 3 employees on LinkedIn · 2 known investors
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Novalia develops PrintedTouch technology that embeds touch-activated sensors and wireless connectivity into printed surfaces, enabling interactive experiences for branded materials. The company serves consumer brands and enterprises seeking to enhance physical media with digital interactivity.
Also known as Novalia Ltd
Investors · 2
How we know: the Techstars portfolio · funding news · open dataset · Top 3000 Accelerator Startups (no YC) 2026-08 · Not right? Tell us
How we know: funding news · Not right? Tell us
Company profile
researched Sep 2026Novalia is an experience design company that blends physical and digital media by adding interactivity to print. Its proprietary PrintedTouch technology brings touch activation, wireless connectivity and data capture to printed surfaces, combining printed conductive-ink sensors with silicon microcontrollers and sound or Bluetooth modules. The result is touch-sensitive surfaces such as posters that play audio, murals that tell stories and printed panels that let users remix music, positioning interactivity outside conventional interfaces such as smartphones and computers.
Alongside its experiential work, Novalia has developed a Printed Projected Capacitive Touch (multitouch) platform that is thin, flexible and printable at high speed. The platform supports full multitouch with tracking of up to ten fingers simultaneously in high resolution, gesture recognition and heat mapping, and is positioned as a replacement for mechanical buttons and switches in mass-market consumer electronic products, with cost and design-flexibility advantages attributed to high-speed printing of the sensors.
The company works with in-house designers and engineers across concepts and prototypes; apps, graphics and music; production and manufacture; and delivery and installation. Named clients include Disney, Audi, Chrysler, Pizza Hut, Bud Light, IKEA, Google and Capital One.
Founding story
Novalia is listed with a founding year of 2006 and Kate Stone named as founder.
Business model
Novalia works on a project basis with brands, agencies and public-sector clients, taking interactive print projects from concept and prototyping through content creation (apps, graphics and music), production and manufacture, to delivery and installation. It also develops its printed multitouch sensor platform for use in consumer electronic products.
Traction
Novalia reports an 80% sales uplift on a Purina ONE project, 2.9 million print and media impressions for a Crust Pizza out-of-home campaign, 15 awards, and work delivered in 20 countries from New Zealand to Kazakhstan. Projects cited include voting posters for Google, music remixing walls and interactive murals for Bud Light, film showcases for Disney and financial education posters for Capital One.
▸Full profile — market position, technology, go-to-market, geography
Market position
Novalia positions itself as a provider of award-winning interactive print experiences, citing 15 awards and work delivered in 20 countries, and presents its printed capacitive multitouch approach as offering greater design flexibility and cost advantages relative to other touch-based interfaces.
The company's stated differentiation is proprietary printed conductive-ink sensor technology that embeds interactivity into ordinary printed materials rather than conventional screens, and high-speed printing of thin, flexible capacitive sensors that reduces cost and removes design constraints associated with other touch technologies.
Technology
Novalia's PrintedTouch technology combines printed conductive-ink sensors with silicon microcontrollers and sound or Bluetooth modules to add touch activation, wireless connectivity and data capture to printed surfaces. The company has also developed a Printed Projected Capacitive Touch platform that is thin, flexible and high-speed printable, offering full multitouch tracking of up to ten fingers in high resolution, gesture recognition and heat mapping, intended to replace mechanical buttons and switches.
Go-to-market
Novalia sells directly to brands and agencies for experiential marketing campaigns and to museums, festivals and public space operators for immersive installations, supported by brand experience and public spaces decks and project enquiry forms on its website, and an email sign-up list for its multitouch technology.
Consumer brands and their marketing agencies, plus museums, festivals, cities and other public spaces; the multitouch sensor platform targets mass-market consumer electronic product applications. Cited clients include Disney, Audi, Chrysler, Pizza Hut, Bud Light, IKEA, Google and Capital One.
Geography
The company states offices in New York and Los Angeles and says it works worldwide; internal records place it in Cambridge, United Kingdom. Projects have been delivered across 20 countries, ranging from New Zealand to Kazakhstan.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Legal entities · 1
corporate structureCompanies House · registry record
View on Companies House ↗- Registered name
- NOVALIA LIMITED
- Company number
- 05950794
- Status
- Dissolved
- Company type
- Private limited company
- Incorporated
- 29 Sept 2006
- Dissolved
- 18 Mar 2026
- Registered office
- 6th Floor 9 Appold Street, London, EC2A 2AP
- Nature of business (SIC)
- 96090 — Other service activities n.e.c.
- Accounts
- last made up to 30 Sept 2023
- Confirmation statement
- last made up to 29 Sept 2024
Current officers
- Mark Allen Brune — director, appointed 4 Aug 2022
- Kate Jessie Stone — director, appointed 11 Feb 2015
- Angus Oliver Whiteley — director, appointed 28 Mar 2007
Source: Companies House public register · retrieved 24 Jul 2026. Contains public sector information licensed under the Open Government Licence v3.0.
▸Research sources · 8
primary sources listed
- Novalianovalia.co.uk · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Novalia do?
- Novalia is an experience design company whose PrintedTouch technology adds touch interactivity to printed surfaces.
- Who are Novalia's investors?
- Novalia's investors include Techstars, Alexa Fund.
- Where is Novalia headquartered?
- Novalia is headquartered in Cambridge, GB.