Notintheguidebooks
Cape Town, GB · 1 known investors
Find your way into Notintheguidebooks
63 people in our graph share verified history with the Notintheguidebooks team — schools, employers, funds. One of them is your warm intro.
Paul Wardunlockedknows Carol Savage · together at London Business School (overlapped)
×4knows the team · via London Business School
×3knows the team · via Pizza Hut
×4knows the team · via Buena Vista Home Entertainment (Walt Disney)
Not In The Guidebooks connects travelers with authentic, locally-led experiences and cultural connections rather than traditional landmark-focused tourism. The company serves adventure travelers seeking meaningful interactions with local communities and alternative travel perspectives.
Founders & leadership
CS
Carol SavageinFounderCarol Savage founded and scaled three businesses from the ground up and has held senior marketing and e-commerce roles across retail, travel, and leisure sectors in both startups and larger organizations. She brings experience in customer experience strategy, digital marketing, brand development, and team leadership, with particular expertise in multi-channel campaigns and consumer-facing business models.
Investors · 1
Companies House · registry record
View on Companies House ↗- Registered name
- NOT IN THE GUIDEBOOKS LIMITED
- Company number
- 10554780
- Status
- Active
- Company type
- Private limited company
- Incorporated
- 10 Jan 2017
- Registered office
- 120 Aldersgate Street, London, EC1A 4JQ
- Nature of business (SIC)
- 62012 — Business and domestic software development79110 — Travel agency activities
- Accounts
- last made up to 31 Dec 2024 · next due 30 Sept 2026
- Confirmation statement
- last made up to 10 Jan 2026 · next due 24 Jan 2027
Current officers · 3
- Jenny Anne Linney — director, appointed 24 Apr 2026
- Carol Amelia Savage — director, appointed 10 Jan 2017
- Anthony David Seaman — director, appointed 22 Oct 2020
Source: Companies House public register · retrieved 16 Aug 2026. Contains public sector information licensed under the Open Government Licence v3.0.
Frequently asked questions
- What does Notintheguidebooks do?
- Not In The Guidebooks connects travelers with authentic, locally-led experiences and cultural connections rather than traditional landmark-focused tourism. The company serves adventure travelers seeking meaningful interactions with local communities and alternative travel perspectives.
- Who founded Notintheguidebooks?
- Notintheguidebooks was founded by Carol Savage.
- Who are Notintheguidebooks's investors?
- Notintheguidebooks's investors include Jenson Ventures.
- Where is Notintheguidebooks headquartered?
- Notintheguidebooks is headquartered in Cape Town, GB.