NonStress, Inc.
Tokyo, JP · 1 known investors
株式会社ノンストレス (NonStress Inc.) is a Japanese company established in 1996 and based in Tokyo. The provided page is a corporate-information page and does not describe a specific product or business activity.
Also known as NonStress Inc. · ノンストレス · 株式会社ノンストレス
Founders & leadership
Investors · 1
Company profile
researched Aug 2026NonStress, Inc. (株式会社ノンストレス) is a Tokyo-based Japanese company operating in the health and beauty sector. Its principal business is the Nail Quick chain of nail salons, alongside the development and sale of nail products under the "nail parfait" brand. The company also uses the brand names "spa nail" and operates stores under the "Okuri" name, with locations opened in Ginza and Omotesando.
Beyond salon and product operations, NonStress runs a training school for jobseekers offering nailist training courses with periodic intake sessions. The company's stated management vision centers on providing services that help customers relieve everyday stress, with a management policy of concentrating on services for busy modern consumers within the health and beauty domain. It publishes corporate governance and compliance materials including an anti-social forces policy, a social media guideline, privacy policies, CSR and SDGs pages, and an IR calendar.
NonStress states that "magnet gel" (マグネットジェル) is its registered trademark and that the Tokyo District Court has also recognized it as such.
Founding story
NonStress, Inc. was founded in December 1995 and is led by CEO Naoko Doi Banno.
Business model
NonStress operates a chain of nail salons under the "Nail Quick" brand and develops and sells nail products under the "nail parfait" brand, combining service delivery through physical salon locations with product sales. It also runs a vocational training school for jobseekers offering nailist training courses, and operates retail stores under the "Okuri" name.
Revenue is derived from nail salon services, sales of nail products under the "nail parfait" brand, and vocational nailist training courses.
Traction
The company was recognized in the Forbes JAPAN WOMEN AWARD 2019 category for companies with 300 to fewer than 1,000 employees, opened new Okuri retail locations in 2023 and 2024, and marked 30 years since founding in January 2026.
Latest developments
The company endorsed a Tokyo Metropolitan Government joint declaration in January 2026 and announced reaching its 30th year since founding in the same month. In May 2025 it joined the Children and Families Agency's "Hotto Hitoiki" project, and in April 2025 it announced a June intake for its nailist training course.
▸Full profile — market position, go-to-market, geography, history, risks & controversies
Market position
NonStress is a growth-stage consumer company in Japan's beauty services market, backed by Globis Capital Partners, which categorizes it within its consumer portfolio. Its recognition in the Forbes JAPAN WOMEN AWARD corporate category for companies with 300 to fewer than 1,000 employees indicates operations at that employee scale as of 2019.
The company holds a registered trademark on "magnet gel," a position it states has been recognized by the Tokyo District Court. It has been externally recognized for the proportion of women in management and board roles, receiving first place in its category at the Forbes JAPAN WOMEN AWARD 2019 and three-star Eruboshi certification in 2022.
Go-to-market
NonStress reaches consumers through physical nail salon locations under the Nail Quick brand and retail stores under the Okuri name, supplemented by branded nail product sales and a nailist training school that recruits students through periodically announced course intakes.
Consumers seeking nail and beauty services in Japan, as well as individuals training to become nail technicians through the company's jobseeker support training school.
Geography
The company is headquartered in Tokyo, Japan, with a listed telephone number of 03-5447-5583, and operates salon and retail locations in Japan including Okuri stores in Ginza and Omotesando.
History
The company was founded in December 1995 and states on its website that it reached its 30th anniversary in January 2026. Globis Capital Partners made an initial growth-stage investment in January 2013, announced on 27 February 2013. The company was ranked first in the 300-999 employee corporate category of the Forbes JAPAN WOMEN AWARD 2019, and on 22 June 2022 received three-star "Eruboshi" certification under Japan's Act on the Promotion of Women's Participation and Advancement in the Workplace. It opened an Okuri store in Ginza on 1 December 2023 and one in Omotesando on 6 June 2024, and in May 2025 joined the Children and Families Agency's "Hotto Hitoiki" project.
Risks & controversies
The company references litigation at the Tokyo District Court concerning its "magnet gel" registered trademark, stating the court found the mark to be its registered trademark.
Compiled by commissioned research from 5 cited public sources — announcements, filings, and press listed under research sources below.
Timeline · 8
launches, deals, and filingsNonStress obtained the third (highest) level of "Eruboshi" certification, granted by Japan's Minister of Health, Labour and Welfare to companies meeting all five evaluation criteria on recruitment, retention, working hours, ratio of women in management, and diversity of career paths.
NonStress received first place in the corporate division for companies with 300 to fewer than 1,000 employees at the Forbes JAPAN WOMEN AWARD 2019, an award recognizing companies that actively build environments supporting women's careers; the company was cited for its high ratio of women in management and board positions.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 5
primary sources listed
- NonStress, Inc.nonstress.com · web
5 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does NonStress, Inc. do?
- Tokyo-based operator of the Nail Quick nail salon chain and the "nail parfait" nail product brand.
- Who are NonStress, Inc.'s investors?
- NonStress, Inc.'s investors include Globis Capital Partners.
- Where is NonStress, Inc. headquartered?
- NonStress, Inc. is headquartered in Tokyo, JP.