Noise

Noise, operated by Noise Labs Inc., is a trading platform for "relevance" — a measure of who and what the internet is paying attention to. Users take long or short positions on contracts tied to trends, brands and ideas. Unlike binary prediction markets, Noise contracts do not resolve on a fixed date; markets stay open continuously, and the question posed is how relevant a subject is now and where that relevance is heading rather than whether a discrete event will occur.

The product combines curation, discovery and trading. Curators propose pages for trends and brands, which must pass an admission process before becoming a tradeable market. Communities then discover the pages, post, reply, vote and follow activity, while traders place orders on an order book. The top of the order book produces a market price, which Noise smooths into "relevance," a five-minute moving average expressed in degrees (for example, 581.50°). Company materials state that relevance is not a social-media score, oracle reading or dollar value; a separate account describes prices as combining real-time social data with trading activity.

Noise launched an invite-only beta in May 2025 in partnership with KaitoAI, focused on crypto narratives such as stablecoins and prediction markets and brands including Polymarket and Pump Fun. The company cites its Pump listing — made two months before Hyperliquid launched Pump hyperps in July 2025 — as evidence of a lead-lag relationship between attention markets and financial price discovery. A mainnet launch on Base, enabling trading with real capital, was described as on track for the months following January 2026.

Business model

Noise operates a marketplace in which users trade continuous contracts on the relevance of trends and brands via an order book. Sources describe the mechanism and the stated mission to "measure and monetize attention," but do not disclose fee structures or other revenue lines.

Not disclosed in the available sources.

Traction

The invite-only beta drew over 1,300 users trading across 14 attention markets; the company reports that 62% of first-month users remained active three months later, with sessions averaging 17 minutes. The company states it is hiring, prioritizing risk tolerance, agency and cross-disciplinary thinking over pedigree.

Latest developments

In January 2026 Noise announced a completed $7.1 million seed round led by Paradigm and said mainnet launch on Base was on track for the coming months, with proceeds directed to trading infrastructure buildout.