Night
Founded 2015 · 310 employees on LinkedIn · 2 known investors
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Night is a talent management and marketing company that represents online creators, musicians, artists, and brands, and partners with top creators to build businesses across CPG, tech, and media. It also connects brands with influential creators through its marketing services and operates networks such as The Roost and Night Labs.
Also known as Night Inc. · Night Media
Founders & leadership
Night was founded in 2015 by Reed Duchscher.
Investors · 2
Also in the syndicate · 1
Company profile
researched Aug 2026Night Inc. is an American digital talent management company founded in 2015 by Reed Duchscher. Its talent management arm, Night Media, represents digital creators, musicians and entrepreneurs; publicly named clients include Kai Cenat, Mrwhosetheboss, Hasan Piker, ZHC, The Costco Guys, Cold Ones, Safiya Nygaard, Sam and Colby, T-Pain, Tara Davis-Woodhall, Hunter Woodhall and the Kalogeras Sisters. The firm managed MrBeast from 2018 to 2024.
Beyond representation, Night operates a group of related businesses: The Roost, a podcast network whose shows include This Past Weekend with Theo Von, the H3 Podcast, The Phil DeFranco Show and The Yard; Night Labs, a talent-led venture studio building businesses across CPG, tech and media with services spanning operational support, go-to-market strategy, venture funding and investment, and distribution; Night Studios for original programming; and investing vehicles Night Ventures (seed-stage) and Night Capital. On the marketing side, Night Advisory works with brands on digital and cultural relevance, and Experiential Supply Co. produces experiential marketing and events.
Talent-side services listed by the company include content and media strategy, brand partnerships, product development, merchandise, content licensing, touring and events, publishing, podcasting, business strategy, and legal and compliance, across long-form, short-form, streaming, gaming, sports and music categories.
Founding story
Night was founded in 2015 by Reed Duchscher, who serves as CEO.
Business model
Night generates activity on two sides of the market: representing creators, artists and brands (talent management and related services such as brand partnerships, merchandise, licensing, touring, publishing and podcasting) and serving brands through marketing advisory and experiential marketing. It also owns and operates businesses and holds investments made through Night Capital and Night Ventures.
Talent management and marketing services for creators and brands, plus ownership stakes and investments in operated and portfolio businesses.
Traction
The Roost's network of original shows recorded over 350 million views and 20 million monthly audio downloads as of April 2024. Night raised $70 million in February 2026 during what it describes as a period of significant growth.
Latest developments
In February 2026, Night announced a $70 million financing round from StepStone Group, Founders Fund, House Capital, K5 Global and PagsGroup, to be used to build, operate and acquire businesses across digital media, music, sports, gaming, podcasting, streaming and live events.
▸Full profile — market position, go-to-market, geography, history, risks & controversies
Market position
Night is positioned as a creator-economy talent management and media group whose roster includes widely followed internet creators; it describes itself as representing influential creators, artists and brands on the internet.
Night combines creator representation with owned operating businesses (podcast network, studio, experiential marketing agency) and capital vehicles that invest in and build companies alongside its talent.
Go-to-market
Direct representation relationships with creators and artists, brand-side advisory and experiential marketing engagements, acquisitions of adjacent media and marketing businesses, and investment into consumer-facing and creator-led companies.
Digital creators, musicians, artists and entrepreneurs seeking representation and business-building support, and brands seeking creator marketing, advisory and experiential campaigns.
Geography
Headquartered in Dallas, Texas according to Wikipedia; the company website lists an office at 3402 Pico Blvd., Santa Monica, California.
History
Founded in 2015 in Texas by Reed Duchscher, Night signed MrBeast in 2019 (managed 2018-2024 per Wikipedia) and hired Ezra Cooperstein, formerly of Fullscreen and Rooster Teeth, as president in 2020. It launched a $20 million venture fund, Night Ventures, in 2021, created Night Studios in 2022 under former YouTube Head of Unscripted Originals Alex Piper, and formed the $100 million Night Capital with The Chernin Group in 2022. It acquired LFM Management in 2023, adding Kai Cenat and AMP, purchased The Roost podcast network in April 2024, and acquired Experiential Supply Co. in 2025. In February 2026 it announced a $70 million financing round.
Risks & controversies
Night's highest-profile client, MrBeast, ended the management relationship in 2024 after being represented since 2018.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 8
launches, deals, and filingsNight raised $70 million from StepStone Group, Founders Fund, House Capital, K5 Global and PagsGroup to build, operate and acquire businesses across digital media, music, sports, gaming, podcasting, streaming and live events.
$70M source ↗
Night acquired the experiential marketing and events firm Experiential Supply Co.
Night acquired Rooster Teeth's Roost podcast network, whose shows include This Past Weekend with Theo Von, the H3 Podcast, The Phil DeFranco Show and The Yard; the Hollywood Reporter reports the network was bought from Warner Bros. Discovery.
Night acquired LFM Management, adding Kai Cenat and the AMP creator group to its roster.
The Chernin Group made a $100 million investment to found Night Capital, an investment firm founded by Duchscher and jointly owned by Night and The Chernin Group; TCG also invested an undisclosed sum into the talent management business.
$100M source ↗
Night created an in-house content production studio led by Alex Piper, former Head of Unscripted Originals at YouTube.
Night launched a $20 million investment fund, Night Ventures, focused on consumer-facing startups that gain access to Night Media talent.
$20M source ↗
Ezra Cooperstein, an early Fullscreen employee and former president of Rooster Teeth, became president of Night.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 8
primary sources listed
- Nightnight.co · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Night do?
- Night is an American talent management and media company representing internet creators, artists and brands.
- Who founded Night?
- Night was founded by Reed Duchscher in 2015.
- Who are Night's investors?
- Night's investors include The Chernin Group (TCG Crypto).