Ng Data
Founded 2012 · 55 employees on LinkedIn · 7 known investors
NGDATA provides an AI-powered customer data platform for financial institutions that unifies and activates existing customer data to drive deposit growth and customer lifetime value without replacing core banking systems. The platform serves community and regional banks, offering AI-driven insights for churn prediction, product recommendations, and real-time engagement across customer channels.
Also known as Ngdata · NGDATA · NGDATA N.V.
Investors · 7
Also in the syndicate · 3
Company profile
researched Aug 2026NGDATA operates an AI-driven customer engagement platform aimed at financial institutions. The platform unifies customer, account, product and transaction data that institutions already hold in their existing systems and turns it into real-time, predictive actions across channels, without requiring a core banking replacement. Capabilities include data analytics and exploration with a self-service interface for building audiences, a churn model that predicts the likelihood of a customer leaving within 180 days along with an explanation, and a next-best-product model that ranks products by propensity and need for delivery in the appropriate channel and moment. The company states its data model was built with financial institutions and covers more than 800 customer, product and transaction data points.
Historically, NGDATA marketed a customer data platform called Lily to data-rich companies across financial services, telecom, utilities and hospitality. Lily combined data from historical and real-time customer interactions across sources to give a holistic individual customer view, generate insights and steer actions, with the aim of raising Net Promoter Score and customer lifetime value. In 2017 the platform added attribution and out-of-the-box next-best-experience capabilities for marketers.
Business model
NGDATA sells its engagement platform to financial institutions, deploying alongside their existing core banking and application stack, and complements the software with onboarding, implementation and optimization services from a dedicated success team. It also works through partners, including ISVs, resellers and technology partners.
Traction
The site cites more than 500 financial institution customers and customer outcomes including $2 million in new deposits from existing customers at Amerant Bank via product gap targeting, a 31% direct deposit enrollment rate at F&M Trust, and a 16% mobile wallet spend lift at SmartBank. Around its 2017 Series C, investors cited record business, customer and product revenue growth.
Latest developments
Current materials focus the platform on community and regional financial institutions, deposit growth and customer lifetime value, supported by a 2026 analyst brief on how financial institutions grow deposits with the platform.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
The company positions itself as a customer data and engagement platform provider for financial institutions, stating it serves more than 500 financial institutions; at the time of its 2017 Series C it described an ambition to be a leading global customer data platform provider.
NGDATA emphasizes deployment inside institutions' existing systems with no core banking replacement, onboarding measured in weeks, prebuilt financial-services data models and playbooks, and self-service analytics that do not require data scientists or IT involvement.
Technology
An intelligent engagement platform combining unified customer data, advanced segmentation and orchestrated engagement, with AI models for churn prediction (stated 95% accuracy, 180-day horizon) and next best product recommendation (stated 79% accuracy), built on a financial-services data model spanning 800+ data points and integrations with existing customer applications.
Go-to-market
Direct sales to financial institutions supported by industry playbooks for acquisition, onboarding and cross-sell, published client success stories and analyst briefs, plus a partner channel of ISVs, resellers and technology partners.
Community and regional banks, credit unions and retail banking institutions; historically also large data-rich organizations in telecom, media, utilities and hospitality.
Geography
Originally based in Ghent, Belgium; the 2017 acquisition of Eccella expanded the company's presence across North America, Europe and Asia.
History
The company's site carries a copyright notice covering 2012 to 2026 for NGDATA N.V., and it describes more than ten years of powering data-driven experiences. In January 2017 it closed a $9.4 million funding round, in May 2017 it acquired data management consultancy Eccella, expanding its footprint across North America, Europe and Asia, and in December 2017 it raised just over $19 million in a Series C led by HPE Growth Capital. At that time the company was led by CEO Luc Burgelman with Michel Akkermans as chairman.
Compiled by commissioned research from 4 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 4
launches, deals, and filingsRound led by HPE Growth Capital with participation from existing investors Idinvest Partners, Pamica, SmartFin Capital, Capricorn Venture Partners and Nausicaa Ventures; proceeds earmarked for global growth.
$19M source ↗
Acquisition added data management expertise and expanded the company's footprint across North America, Europe and Asia.
$9.4M source ↗
Updates to the Lily customer data platform introduced attribution and out-of-the-box next best experience features for marketers.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 4
primary sources listed
- Ng Datangdata.com · web
4 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Ng Data do?
- NGDATA is a customer engagement AI company whose platform helps banks predict and act on customer behavior.
- Who are Ng Data's investors?
- Ng Data's investors include Capricorn Venture Partners, HPE Growth, Pamica NV, SmartFin.