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Newtail
São Paulo, BR · 4 known investors
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A platform that connects digital and physical retail environments through integrated media solutions, enabling retailers and brands to run campaigns across online, offline, and in-store channels. The platform serves Brazilian retailers, brands, and agencies seeking to increase sales visibility and profitability through centralized retail media activation.
Founders & leadership
RA
Rafael AmorimFounder2020–2025Rafael Amorim was co-founder and CTO at Admatic, acquired by B2W in 2015, and subsequently led technology for B2W's retail media division. He is now Founder and CTO of Newtail, a retail media platform serving Brazilian retailers and brands.
GM
Gabriel MonteiroCo-Founder & CEO (2nd Exit to Public Company)2020–2025Gabriel Monteiro previously served as head of Submarino.com.br, a major Latin American e-commerce platform operated by Americanas/B2W Digital, before founding Newtail, which provides integrated retail media solutions connecting digital and physical retail channels.
Investors · 4
Norte Ventureslisted by Norte VenturesSao Paulo-Sp
How we know: Norte Ventures's portfolio page · Not right? Tell us
Latitud VenturesreportedSanta Rosa · $100K – $5M
How we know: the VCSheet dataset · Not right? Tell us
Frequently asked questions
- What does Newtail do?
- A platform that connects digital and physical retail environments through integrated media solutions, enabling retailers and brands to run campaigns across online, offline, and in-store channels. The platform serves Brazilian retailers, brands, and agencies seeking to increase sales visibility and profitability through centralized retail media activation.
- Who founded Newtail?
- Newtail was founded by Rafael Amorim, Gabriel Monteiro.
- Who are Newtail's investors?
- Newtail's investors include big_bets, Norte Ventures, Verve Capital, Latitud Ventures.
- Where is Newtail headquartered?
- Newtail is headquartered in São Paulo, BR.