Newrealmbrewing
1 known investors
New Realm Brewing Co. is an independent craft brewery, distillery and restaurant group with six U.S. locations.
Also known as New Realm Brewing Co. · New Realm Brewing Company · NRBC
Investors · 1
Company profile
researched Aug 2026New Realm Brewing Co. is an independent craft brewery, distillery and restaurant operator in the southeastern United States. It brews beer across a range of styles, including hazy IPAs, pilsners, pale ales, Belgian-inspired ales, sours and stouts, with named beers such as Hazy Like a Fox (its flagship hazy IPA, made with El Dorado, Azacca, Mosaic and Citra hops), Ale of an Engineer, Helluvienna and New Realm Lager. Brewing is led by Brewmaster Mitch Steele.
Alongside beer, the company operates as a craft distillery producing its own vodka and tequila, and packages ready-to-drink canned cocktails in flavors including Orange Crush, Lemondrop, Vodka Cranberry and Cherry Limeade. Each location combines a taproom with a full restaurant serving dishes intended to pair with the company's beers.
Business model
The company brews beer and distills spirits under its own brand and sells them both through company-operated brewery restaurants and taprooms and in packaged formats, including canned beer and ready-to-drink canned cocktails. On-premise revenue also comes from food service and ticketed or free events such as live music, trivia and seasonal festivals.
Sales of beer, spirits and canned cocktails plus restaurant food and beverage sales at company-run locations; a loyalty program offers members 10% off their tab, a birthday reward and priority access to ticket offers and beer releases.
Traction
Six locations across Georgia, Alabama, South Carolina and Virginia; flagship Hazy Like a Fox IPA relaunched in new cans; a customer loyalty and rewards program; and participation in the Taste of Generosity Atlanta benefit, which raised over $310,000 for MS research and programs.
Latest developments
Recent activity includes a new Happy Hour menu at the Atlanta BeltLine location (Monday–Friday, 4–7PM), a Boots & Bourbon event at The Dock Bar in Atlanta on September 12, an Oktoberfest event in Atlanta on September 19, the launch of a loyalty rewards program, and new cans for the Hazy Like a Fox IPA.
▸Full profile — market position, go-to-market, geography
Market position
Positions itself as an independent craft brewery and craft distillery operating multi-location brewery restaurants across the U.S. Southeast.
Combines brewing, distilling and full-service restaurants under one brand, offering both a multi-style beer portfolio and house-made vodka and tequila used in fresh cocktails and packaged ready-to-drink formats.
Go-to-market
Direct-to-consumer through its own brewery restaurants and taprooms, supported by packaged retail products (new cans for Hazy Like a Fox, canned cocktails), a rewards program, social media promotion, in-venue events such as Oktoberfest and Boots & Bourbon, and charity participation including Taste of Generosity Atlanta with the National MS Society.
Craft beer and cocktail consumers, and restaurant and taproom guests in the markets where its locations operate, including groups attending live music, trivia and seasonal events.
Geography
Six locations: Atlanta, Georgia; Auburn, Alabama; Charleston, South Carolina; Greenville, South Carolina; Suffolk, Virginia; and Virginia Beach, Virginia. The Atlanta site sits on the Atlanta BeltLine and includes a taproom, patio and The Dock Bar.
Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 5
launches, deals, and filingsOktoberfest event held on the Atlanta patio from 12PM to 11PM.
One-night free-entry event with bourbon, live music and a mechanical bull, 6:00PM-11:30PM.
New Realm sampled beers and spirits and donated an 'Ultimate Brewery Experience' gift basket for auction; the event raised over $310,000 for MS research and programs.
$310K source ↗
The company's flagship hazy IPA, brewed with El Dorado, Azacca, Mosaic and Citra hops, was made available in new cans.
Program gives members 10% off their tab, a birthday reward and priority access to special ticket offers and beer releases.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 1
primary sources listed
- Newrealmbrewingnewrealmbrewing.com · web
1 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Newrealmbrewing do?
- New Realm Brewing Co. is an independent craft brewery, distillery and restaurant group with six U.S. locations.
- Who are Newrealmbrewing's investors?
- Newrealmbrewing's investors include Dns Capital.