Fundraising Fox

Neople

Founded 2023 · 22 employees on LinkedIn · 4 known investors

Neople builds AI "digital coworkers" that automate repetitive customer support workflows, handling tickets, questions, and tasks across a team's existing tools with human review before anything goes live. It targets customer support teams, primarily across Europe, and offers a managed service to set up initial workflows.

Also known as Neople

Founders & leadership

Neople was founded in 2023 by Hans de Penning.

HD
Hans de PenninginFounder

Investors · 4

Also in the syndicate · 1

Curiosity

Funding

SEC filings, press & company announcements

Source: company announcements and press reports — follow each round's link for the claim.

Company profile

researched Aug 2026

Neople offers AI agents, presented as named "digital coworkers," that handle customer questions, information lookups and operational tasks for customer support teams. The agents work inside a customer's existing stack, connecting to helpdesk and contact-centre platforms (for example Zendesk, Salesforce, Gorgias, Freshdesk, Front, Trengo, Genesys, Help Scout, Belco, CM.com), order-management and commerce systems (Shopify, Magento, WooCommerce, NetSuite, Lightspeed, Picqer, Monta, Afas and others), parcel carriers (PostNL, DHL, UPS, DPD, FedEx), returns tools and chat channels such as WhatsApp, Slack, Microsoft Teams, Telegram, Discord and Google Chat. Where a system is not supported out of the box, Neople states it builds the connection via API. Typical automated workflows described include order-status (WISMO) questions, FAQs, refunds and returns processing, and automatic ticket labelling.

The product is delivered through Neople Studio (studio.neople.io), a workspace where the customer's team sees workflows, ticket volumes, integrations, recent activity, analytics and procedures or "working agreements." Governance features include a test environment that every workflow passes through before going live, approval gates so nothing is published without customer sign-off, action history, versioning, per-user roles and permissions, SSO and an audit trail. On compliance, the company states it is ISO 27001 certified and GDPR compliant, offers EU data residency, provides a DPA, subprocessor list and security documentation for procurement reviews, and positions its transparent decision-making as aligned with the EU AI Act.

Alongside the software, Neople sells a managed service in which its own specialists implement and continuously improve the deployment, arguing that AI support projects typically fail on implementation rather than capability. The service includes a dedicated product specialist and customer success manager, monthly optimisation, workflow reviews, documentation and training, with an implementation approach of analysing existing tickets, launching top workflows within weeks and then working toward roughly 80% automation.

Business model

Neople sells its AI support agents to companies as a product (the Neople Studio workspace plus integrations) bundled with a managed implementation and optimisation service staffed by its own product specialists and customer success managers.

Revenue comes from its AI support product and accompanying managed service, which includes a dedicated product specialist, customer success manager and monthly optimisation.

Traction

The company states it works with more than 100 European brands across retail, e-commerce, insurance, hospitality, finance and energy, and publishes customer examples: Happybed handling growth from 700 to 2,000 tickets per week with the same service team, Shoeby absorbing rising query volumes without adding staff, and Haarspullen reducing response times by 55%. Dashboard figures cited include an agent answering 61% of a day's tickets autonomously, labelling 155 tickets and processing 51 returns in a day.

Full profile — market position, technology, go-to-market, geography

Market position

Positions itself as an AI customer-support automation vendor for European brands, emphasising implementation support, human approval of workflows and EU compliance (ISO 27001, GDPR, EU data residency, AI Act readiness) as differentiators against self-serve AI deployments.

Combines the AI agents with a managed service and dedicated specialists to handle knowledge-base cleanup, integrations and ongoing optimisation; keeps humans in control through test environments and per-workflow approval; and emphasises EU-centric security and compliance posture.

Technology

AI agents that draw on a company's own knowledge and connect to helpdesk, CRM, OMS, returns, parcel and chat systems through prebuilt integrations or custom APIs, with knowledge extraction from existing sources. Controls include test environments, approval before go-live, workflow versioning, full action history, role-based access, SSO and audit trails; the company states ISO 27001 certification, GDPR compliance, optional EU data residency and transparency intended to meet EU AI Act requirements.

Go-to-market

Direct sales via demo requests on its website, supported by published customer case studies (Happybed, Shoeby, Haarspullen), a LinkedIn presence and a content programme ("Joy Lab" newsletter). A managed onboarding service in which Neople specialists build and optimise workflows is part of the offering.

Customer support teams at European companies, spanning scale-ups to multi-brand groups, in retail, e-commerce, insurance, hospitality, finance and energy; examples cited include webshops and multi-brand organisations.

Geography

Focused on Europe, with a customer base described as European brands; integrations with Dutch and European logistics and commerce systems (PostNL, Picqer, Monta, Afas, Channable) and Dutch-language customer references, plus optional EU data residency.

Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.

Key figures

latest reported
Customers (brands served)Jan 2025100 brands
HeadcountAug 202622
Share of daily tickets resolved autonomously (example figure)Jan 202561%
Target automation rateJan 202580%

Company-reported or press-reported figures, each dated to when it was claimed — not independently audited.

In the news

Research sources · 1

primary sources listed

1 public sources were cited for this profile; the first-party ones are listed here.

Frequently asked questions

What does Neople do?
Neople provides AI "digital coworkers" that resolve customer support tickets and tasks inside a team's existing helpdesk and commerce tools.
Who founded Neople?
Neople was founded by Hans de Penning in 2023.
Who are Neople's investors?
Neople's investors include Newion, Peak, Simon Capital.