Nefta
Berlin, DE · Founded 2022 · 22 employees on LinkedIn · 5 known investors
London-based Web3 technology platform providing APIs, SDKs and white-label tools for game studios and businesses.
Also known as Nefta.io
Founders & leadership
Nefta was founded in 2022 by Fernando Pernica, Geeshan Willink, and Kai Oliver Goldmann.
Investors · 5
Also in the syndicate · 2
Valuation · disclosed
Disclosed eventsSource: SEC prospectus filings, and round valuations the company or its investors disclosed — follow each entry's link for the claim.
Company profile
researched Aug 2026Nefta is a London, UK-based Web3 technology platform that supplies businesses — particularly game studios — with end-to-end tooling to launch and operate blockchain-based products. Its offering covers gaming-specific NFTs and digital assets, multi-chain wallets, tokens, custom and white-label marketplaces, delivered through bespoke APIs and SDKs. The platform also provides customers with analytics and insight into blockchain game economies, monetisation and user behaviour.
The company has stated an intent to combine AI algorithms with blockchain data to support targeted Web3 user-acquisition campaigns and game-economy insights, and following its 2023 seed round said it would expand operations across the gaming, Web3 and AdTech industries. Nefta publishes open-source mobile SDKs and mediation adapters on GitHub, including a Nefta ad-network integration SDK for Android and iOS and custom adapters for AppLovin MAX, ironSource and Google AdMob, distributed for Unity, Java, Objective-C and Swift environments.
Founding story
The company was founded in 2022 by Geeshan Willink (co-founder and CEO), Fernando Pernica and Kai Goldmann, a team described as having built their own Web3 games and holding a combined 40 years of experience across gaming, finance and adtech startups.
Business model
Nefta sells infrastructure and tooling to businesses and game developers, positioning itself as a one-stop shop for Web3 integration via APIs, SDKs, white-label services and custom marketplaces, alongside analytics on blockchain economies, monetisation and users.
Sources describe tooling, APIs, SDKs, white-label services and ad-network integrations sold to business customers; specific pricing terms are not disclosed.
Traction
Announced partnerships with blockchain gaming studios MoonGaming, VIKER and GAMI as of early 2023, and cumulative disclosed funding of $6 million.
Latest developments
Public repositories for the Nefta SDK and its AppLovin MAX, ironSource and AdMob adapters (Android, iOS and Unity) have continued to receive updates, indicating a focus on mobile advertising integrations.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
Nefta positions itself as a Web3 infrastructure provider for the gaming and entertainment sectors, aiming to be an end-to-end toolbox for studios entering blockchain gaming; its backers cited gaming as a primary on-ramp for Web3 adoption.
Technology
APIs and SDKs enabling integration of gaming NFTs and digital assets, multi-chain wallets, tokens and custom marketplaces, plus analytics on game economies and users. Public code includes Android (Java), iOS (Objective-C, Swift) and Unity (C#) SDKs and mediation adapters for AppLovin MAX, ironSource and Google AdMob.
Go-to-market
Nefta uses targeted lead generation and its network in the gaming industry to reach game developers of varying sizes, and distributes its SDKs and mediation adapters publicly through GitHub for integration with AppLovin MAX, ironSource and AdMob.
Game studios at varying stages of development and other businesses seeking to launch or scale Web3 products, digital assets and blockchain economies.
Geography
Headquartered in London, United Kingdom.
History
Nefta was founded in 2022. It received $1 million in pre-seed funding from Picus Capital announced in June 2022, at a stated $10 million valuation, and closed a $5 million seed round in January 2023 (announced February 2023) led by Play Ventures at a stated $32.5 million valuation, bringing total funding to $6 million. The company subsequently developed mobile advertising SDKs and mediation adapters published publicly on GitHub.
Compiled by commissioned research from 4 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 4
launches, deals, and filingsSeed round led by Play Ventures with participation from SevenX Ventures, Sfermion, MZ, Polygon Ventures and reinvestment from Picus Capital. Play Ventures contributed $2.5 million, described as the single largest investment from its Future Fund. Proceeds earmarked for expansion across gaming, Web3 and AdTech. The round closed in January.
$5M source ↗
As part of the seed financing agreement, Play Ventures general partner Kenrick Drijkoningen joined Nefta's board.
Nefta reported existing partnerships with blockchain gaming studios MoonGaming, VIKER and GAMI, with further partnerships planned during 2023.
Nefta announced a $1 million investment provided exclusively by Picus Capital, to be used to scale the team and onboard additional gaming companies. The company was valued at $10 million in this round.
$1M source ↗
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
In the news
▸Research sources · 4
primary sources listed
- Nefta · GitHubgithub.com · web
4 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Nefta do?
- London-based Web3 technology platform providing APIs, SDKs and white-label tools for game studios and businesses.
- Who founded Nefta?
- Nefta was founded by Fernando Pernica, Geeshan Willink, Kai Oliver Goldmann in 2022.
- Who are Nefta's investors?
- Nefta's investors include PICUS CAPITAL, Play Ventures, SevenX Ventures.
- Where is Nefta headquartered?
- Nefta is headquartered in Berlin, DE.