NBA Top Shot

NBA Top Shot is a digital collectibles platform, officially licensed by the NBA and the NBPA, on which users buy, collect and trade "Moments" — video highlights of basketball players issued as non-fungible tokens. Moments are sold in packs, boxes and cases at fixed prices with published supply and remaining-inventory counts, and can subsequently be resold on the platform's own marketplace. The product was created by Dapper Labs, a Vancouver, British Columbia-based blockchain technology company led by CEO Roham Gharegozlou; the platform entered public beta testing in October 2020.

Moments are tiered (for example rare, legendary and ultimate editions, plus autograph, parallel and rookie categories) and organised into sets and series that collectors can filter by player, team, game year, play type and price. Individual highlights have traded across a wide price range, from under $10 for common cards to $210,000 for a LeBron James dunk highlight reported in early 2021. The platform positions itself around three claimed properties versus physical trading cards: capped and verifiable scarcity (for instance, fewer than 1,700 total Moments across all tiers for top 2025-26 rookies), instant 24/7 global trading without grading or shipping, and on-chain permanence of ownership records. Alongside collecting, the site runs a game layer called Fast Break, in which users assemble lineups and earn points toward rewards.

The platform's Moments are registered as NFTs on Flow, a blockchain Dapper Labs built for scalability and consumer-scale applications. Dapper Labs' broader portfolio and partner set has included Warner Music Group, Ubisoft, UFC, Genies and Spanish football league LaLiga, with a LaLiga experience planned for June 2022.

Business model

Primary-market sales of sealed digital packs, boxes and cases at fixed prices (site listings range from $9 packs to $250 boxes and $2,500 cases), plus an integrated secondary marketplace where collectors buy and sell individual Moments and unopened packs.

Revenue derives from primary pack/box/case sales priced per unit with limited supply, and from secondary-market trading activity on the platform's marketplace; cumulative marketplace trading reached more than $780 million by September 2021.

Traction

By March 2021 the platform reported $500 million in sales and more than 800,000 registered accounts since its October 2020 public beta. By September 2021 it reported 1.1 million registered users, more than $780 million in collectibles bought and sold, and more than 13 million completed transactions, while still in beta.