나날이 스튜디오 (Nanali
Founded 2012 · 11 employees on LinkedIn · 1 known investors
Nanali Studio (나날이 스튜디오) is a South Korean game developer that creates casual and indie games for families, including mobile, VR, and console titles. Its portfolio spans multiple globally released games distributed through app stores and publishing partners.
Also known as Nanali Studios · 나날이 스튜디오 · 나날이스튜디오
Founders & leadership
Investors · 1
Company profile
researched Aug 2026나날이 스튜디오 (Nanali Studios) is a South Korean game developer headquartered in Donggyo-ro, Mapo-gu, Seoul. The company positions itself around creating imaginative games that families can play together, and its site presents three titles: Forest Island (포레스트 아일랜드), Arrows & Cats (구해줄거냥?), and Sally's Law (샐리의 법칙).
Its flagship product is Forest Island, an idle animal healing game released in 2021 that the studio both develops and operates. Players raise animal friends and build up an island; the game includes a "rest mode" featuring ASMR-style ambient audio such as wind, waves, and bird sounds. The company runs recurring content updates and seasonal passes for the title, including a 2026 Australia-themed update adding animals such as kangaroos, wombats, platypuses, quokkas, emus and Tasmanian devils, and a summer update that restructured the previously quarterly season pass into a monthly pass model beginning with a June "Coconut Pass" alongside four new animals, new weather effects and decorative items. The studio also uses in-game gift mailings tied to animal awareness days and Instagram-based user events, and offers welcome gifts to new installs from the App Store and Google Play.
Business model
The studio develops and self-operates its games, distributing them through mobile app stores (Apple App Store and Google Play), with live-service style ongoing content updates, seasonal and monthly passes, and in-game items for Forest Island.
Free-to-download mobile titles monetized through in-game content, including seasonal and monthly passes such as the Coconut Pass for Forest Island.
Traction
Forest Island has surpassed 10 million cumulative downloads and holds a 4.7 rating on Google Play and the App Store. It has been selected for App Store features including 'Game of the Day', 'Essential iPhone Games', 'Essential Simulation Games', an Earth Day environmental-themed collection, and 'Essential Indie Games' (Korean App Store, 2024), as well as Google Play's weekly recommended game. It received a Minister of Culture, Sports and Tourism commendation in the functional/serious game category of the 'Good Game of the Month' awards for the second half of 2022.
Latest developments
In 2026 the studio shipped an Australia-themed content update for Forest Island and subsequently overhauled its season pass system into monthly passes, launching a June 'Coconut Pass' with new animals, weather and decoration content plus community events. It also confirmed participation in ChinaJoy 2026 in Shanghai with Forest Island through the Korea Creative Content Agency joint pavilion.
▸Full profile — market position, go-to-market, geography
Market position
A Korean indie/casual game developer whose flagship title has passed 10 million cumulative downloads and has been repeatedly featured by Apple and Google editorial programs; it is grouped among small and mid-sized Korean indie studios pursuing overseas markets through government-supported joint pavilions.
Forest Island combines idle animal-collection gameplay with a relaxation focus, including high-quality ASMR ambient sound in a dedicated rest mode and nature/animal-awareness themed content, and the studio frames its brand around raising interest in nature and animals rather than competitive play.
Go-to-market
Distribution via global app stores with editorial featuring on the App Store and Google Play, community marketing through official Instagram events and gift campaigns, and participation in overseas trade shows — including the Korea Creative Content Agency joint pavilion at ChinaJoy 2026 in Shanghai (July 31 – August 3), where it presents Forest Island to reach the Chinese market.
Families and general casual players; Forest Island targets users seeking idle, relaxing animal-raising and healing gameplay, with a global player base.
Geography
Headquartered in Seoul, South Korea (Donggyo-ro, Mapo-gu), with globally released titles distributed through app stores and outbound business development toward the Chinese market via ChinaJoy 2026 in Shanghai.
Compiled by commissioned research from 5 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 6
launches, deals, and filingsThe quarterly season pass was reworked into a monthly pass model starting with the June 'Coconut Pass'; the update added four animals (purple axolotl, Dall's porpoise, sun conure, Welsh corgi), 'plankton sea' weather and new summer decorations, with two monthly summer passes planned.
Update added desert-island decoration content and Australian animals including kangaroo, wombat, platypus, quokka, Mary River turtle, emu, cassowary, Tasmanian devil and Tasmanian tiger, plus items such as a red paper boat and old box; announced on the 4th.
Nanali Studios will exhibit Forest Island at ChinaJoy 2026 (July 31 – August 3, Shanghai New International Expo Centre) in the Korea Creative Content Agency joint pavilion alongside other Korean indie studios.
Forest Island was selected for the Korean Apple App Store's essential indie games feature in 2024.
Forest Island received a Minister of Culture, Sports and Tourism commendation in the functional/serious game category of the second-half 2022 'Good Game of the Month' awards.
Forest Island, an idle healing game about raising animal friends and growing an island, launched in 2021 and became the studio's flagship title.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 5
primary sources listed
- 나날이 스튜디오 (Nanalinanali.net · web
5 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does 나날이 스튜디오 (Nanali do?
- Seoul-based game studio Nanali Studios develops family-friendly casual titles, led by the animal healing game Forest Island.
- Who are 나날이 스튜디오 (Nanali's investors?
- 나날이 스튜디오 (Nanali's investors include Laguna Investment.